[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Notice: in file /includes/functions.php on line 3760: Cannot modify header information - headers already sent by (output started at /includes/functions.php:3184)
[phpBB Debug] PHP Notice: in file /includes/functions.php on line 3762: Cannot modify header information - headers already sent by (output started at /includes/functions.php:3184)
[phpBB Debug] PHP Notice: in file /includes/functions.php on line 3763: Cannot modify header information - headers already sent by (output started at /includes/functions.php:3184)
[phpBB Debug] PHP Notice: in file /includes/functions.php on line 3764: Cannot modify header information - headers already sent by (output started at /includes/functions.php:3184)
Divine Write Copywriting Forum • View topic - Spelling
It is currently Wed Aug 05, 2020 5:29 am

All times are UTC + 10 hours




Forum locked This topic is locked, you cannot edit posts or make further replies.  [ 12 posts ] 
Author Message
 Post subject: Spelling
PostPosted: Fri Dec 01, 2006 10:57 am 
Offline
Member
Member
User avatar

Joined: Fri Nov 24, 2006 5:59 am
Posts: 16
Location: Vancouver, Canada
Okay, everyone makes mistakes, including me. But I do my best to edit, re-edit, and edit again.

I personally find it amazing to find as many spelling mistakes as I do, even while walking down a city street and reading the sandwich boards. I almost feel compelled to go into the business and tell them there is a mistake. I did that once and it wasn't well received, despite my pleasant manner and big smile. :-)

I guess the fact he had paid several hundred dollars for advertising that had misspelled his slogan was enough to set him off. How is it possible that so many eyes had missed it?


Top
 Profile  
 
 Post subject:
PostPosted: Fri Dec 01, 2006 11:06 am 
Offline
Site Admin
Site Admin
User avatar

Joined: Wed Jan 04, 2006 5:58 pm
Posts: 186
Location: Bateau Bay, NSW
I find it just as amazing to hear grammatical errors on TV ads. Air-time costs so much, it's a shame they don't spend a fraction more on good copywriters!

_________________
Glenn Murray
Director
Divine Write Copywriting Pty Ltd
http://www.divinewrite.com


Top
 Profile  
 
 Post subject: Spelling variations
PostPosted: Mon Dec 04, 2006 4:32 am 
Offline
New Member
New Member

Joined: Mon Dec 04, 2006 4:25 am
Posts: 6
On the topic of spelling - here's a question that deals with writing for the web & the differences in spelling from country to country. Which form of the word (this is just 1 example) do you use: color or colour (I assume that Google is smart enough to know the difference but then that might be a mistake on my part).

labor, labour
personalise, personalize
rationalise, rationalize
check, cheque

?
Jill


Top
 Profile  
 
 Post subject:
PostPosted: Mon Dec 04, 2006 7:48 am 
Offline
Site Admin
Site Admin
User avatar

Joined: Wed Jan 04, 2006 5:58 pm
Posts: 186
Location: Bateau Bay, NSW
Hi mmvp. While I think you're right (Google can tell the difference), in most cases, Google wouldn't play a part in your decision. You just need to know who you're writing for. US audiences expect US spelling (e.g. color, rationalize). You simply meet that expectation. This will work for Google too because US audiences will search in US English. Likewise, if you're writing to for a British, Australian, NZ (or other Commonwealth) audience, use British English. It's the 'in-between' audiences that are tricky: like Canada. They part of the Commonwealth, but being so close to the US, I'm not sure what they prefer. I suspect there are studies out there that answer this question, though. I think US English is most common in Canada, but wouldn't put money on it! I always find Asian countries the trickiest...

_________________
Glenn Murray
Director
Divine Write Copywriting Pty Ltd
http://www.divinewrite.com


Top
 Profile  
 
 Post subject: re: spellling
PostPosted: Tue Dec 05, 2006 6:48 am 
Offline
Member
Member

Joined: Thu Nov 23, 2006 4:41 pm
Posts: 45
I just finished a job located in HK. They stipulated US English. This surprised me given their history. I know that's not always the case there. As for Canada, I believe you're right but they seem to recognise both - at least on sites I've visited.


Top
 Profile  
 
 Post subject:
PostPosted: Tue Dec 05, 2006 7:44 am 
Offline
Site Admin
Site Admin
User avatar

Joined: Wed Jan 04, 2006 5:58 pm
Posts: 186
Location: Bateau Bay, NSW
I have a sneaking suspicion that some of the Asian countries associate US English with progress (particularly online). But then again, they may just want to target one of the richest markets in the world!

_________________
Glenn Murray
Director
Divine Write Copywriting Pty Ltd
http://www.divinewrite.com


Top
 Profile  
 
 Post subject: Spelling - get with the program (or programme)?
PostPosted: Fri Mar 02, 2007 11:02 pm 
Offline
Member
Member
User avatar

Joined: Fri Mar 02, 2007 10:44 am
Posts: 17
Location: Sydney, Australia
G'day guys,

I had someone in one of my copywriting courses recently say they thought "programme" sounded snobby!

Traditionally UK English spells it as above, while USA English spells it as "program".

Have you found (as I have) that "program" is being used more in Australia now than "programme"?

Paul


Top
 Profile  
 
 Post subject: Re: Spelling - get with the program (or programme)?
PostPosted: Sat Mar 03, 2007 11:16 am 
Offline
Member
Member

Joined: Thu Nov 23, 2006 4:41 pm
Posts: 45


Top
 Profile  
 
 Post subject:
PostPosted: Mon Mar 05, 2007 8:39 am 
Offline
Site Admin
Site Admin
User avatar

Joined: Wed Jan 04, 2006 5:58 pm
Posts: 186
Location: Bateau Bay, NSW

_________________
Glenn Murray
Director
Divine Write Copywriting Pty Ltd
http://www.divinewrite.com


Top
 Profile  
 
 Post subject:
PostPosted: Mon Mar 05, 2007 7:34 pm 
Offline
Member
Member

Joined: Thu Nov 23, 2006 4:41 pm
Posts: 45
But then, if you started using the former again, you'd being seeing the latter less often! :)

<sorry, couldn't help myself>

Gioff


Top
 Profile  
 
 Post subject:
PostPosted: Tue Mar 06, 2007 7:39 am 
Offline
Site Admin
Site Admin
User avatar

Joined: Wed Jan 04, 2006 5:58 pm
Posts: 186
Location: Bateau Bay, NSW

_________________
Glenn Murray
Director
Divine Write Copywriting Pty Ltd
http://www.divinewrite.com


Top
 Profile  
 
 Post subject: Re: Spelling - get with the program (or programme)?
PostPosted: Wed Feb 06, 2008 12:58 pm 
Offline
Member
Member

Joined: Wed Feb 06, 2008 12:21 pm
Posts: 22
Location: Sydney, Australia


Top
 Profile  
 
Display posts from previous:  Sort by  
Forum locked This topic is locked, you cannot edit posts or make further replies.  [ 12 posts ] 

All times are UTC + 10 hours


Who is online

Users browsing this forum: No registered users and 1 guest


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
Powered by phpBB © 2000, 2002, 2005, 2008 phpBB Group
 
Navigation Rollover Image Navigation Rollover Image Navigation Rollover Image