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Ad Agency Lingo & what it means https://www.divinewrite.com/forum/viewtopic.php?f=4&t=98 |
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Author: | numberless [ Wed Sep 26, 2007 2:07 pm ] |
Post subject: | Ad Agency Lingo & what it means |
Hey, While looking at jobs for copywriters I have come across a few acronyms and new words and I have no idea what they mean. How about shedding some light on: BTL Agency TTL Agency Midweight/mid weight copywriter :oops: thanks |
Author: | Patrick [ Tue Nov 17, 2009 10:15 am ] |
Post subject: | Re: Ad Agency Lingo & what it means |
Hi, Mid weight copywriter is refering to your experience. Light weight or junior is a beginner, mid weight is someone with a few years experience (approx 3 years - 10 years) and a heavy weight is someone who is very experienced (10+ years). Regards, Patrick |
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