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Divine Write Copywriting Forum :: View topic - Ad Agency Lingo & what it means
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Ad Agency Lingo & what it means
https://www.divinewrite.com/forum/viewtopic.php?f=4&t=98		 Page 1 of 1
Author:  numberless [ Wed Sep 26, 2007 2:07 pm ]
Post subject:  Ad Agency Lingo & what it means
Hey,

While looking at jobs for copywriters I have come across a few acronyms and new words and I have no idea what they mean.

How about shedding some light on:

BTL Agency
TTL Agency
Midweight/mid weight copywriter

:oops:

thanks
Author:  Patrick [ Tue Nov 17, 2009 10:15 am ]
Post subject:  Re: Ad Agency Lingo & what it means
Hi,

Mid weight copywriter is refering to your experience. Light weight or junior is a beginner, mid weight is someone with a few years experience (approx 3 years - 10 years) and a heavy weight is someone who is very experienced (10+ years).

Regards,
Patrick
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