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Divine Write Copywriting Forum • View topic - Ad Agency Lingo & what it means
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numberless
 Post subject: Ad Agency Lingo & what it means
PostPosted: Wed Sep 26, 2007 2:07 pm 
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Joined: Fri Dec 15, 2006 8:58 am
Posts: 16
Hey,

While looking at jobs for copywriters I have come across a few acronyms and new words and I have no idea what they mean.

How about shedding some light on:

BTL Agency
TTL Agency
Midweight/mid weight copywriter

:oops:

thanks
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Patrick
 Post subject: Re: Ad Agency Lingo & what it means
PostPosted: Tue Nov 17, 2009 10:15 am 
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Joined: Tue Nov 17, 2009 10:05 am
Posts: 5
Hi,

Mid weight copywriter is refering to your experience. Light weight or junior is a beginner, mid weight is someone with a few years experience (approx 3 years - 10 years) and a heavy weight is someone who is very experienced (10+ years).

Regards,
Patrick
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