Divine Write Copywriting Forum

Hi, I'm brand new to this forum. I am looking for some kind of support, because I am feeling a little undervalued at work and I'm wondering if anyone had some ideas on how a copywriter can measure their skills.

I feel if I could measure this and see that I do have an aptitude then I will be spurred on to keep going and keep improving.

I am new to the copywriting industry and I have a job which entails office support and basically writing support for the office. I proofread and copyedit a lot of business emails and newsletters and am having fun branching out into writing web copy for online businesses. I love working with words, although my boss seems to wish I could dash out brilliance in half an hour and get on with the accounts. I prefer to let my mind wander so I can really get the feel for what I am trying to achieve with the content.

This seeming 'lack of structure' doesn't inspire confidence in my boss, but what's the reality here? How do other writers work in a structured environment. I know there are many considerations in writing copy like knowing your audience and homing in on the benefits etc, but I am interested to know how others go about their writing task, how long it takes and how they justify the time they take to write etc.

thanks for listening!

R