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Divine Write Copywriting Forum • View topic - Critique my copy
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 Post subject: Critique my copy
PostPosted: Sat Nov 25, 2006 2:30 am 
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Hi all,

Great forum idea Glenn :D. Hate to be the first to the party but I suppose I'll kick this forum off. Myself and Business partner wrote our website content ourselves but neither of us have a background in writing or marketing. My website copy is online at . Any opinions/critique welcomed, particularly with refrence to how effective the copy is from a marketing point of view.

Tom


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 Post subject: Critique on Website Copy/Design
PostPosted: Sat Nov 25, 2006 9:17 pm 
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Just a Quick Note

One way to get a potential client on-side, is to waltz them though the process of why they should be your customer.

To do this, give them a hyperthetic ownership rehearsal. Take them through the various options, showing what you provide in the way of advantages.

Don't do a negative sell against competiton, just give them an oversite on how doing business with you is more painless and provides certain advantages.

In one sense your entire website AND all your copy should be framed around this concept!


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 Post subject:
PostPosted: Thu Nov 30, 2006 9:43 am 
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_________________
Glenn Murray
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Divine Write Copywriting Pty Ltd
http://www.divinewrite.com


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 Post subject: Great web site!
PostPosted: Fri Dec 01, 2006 10:48 am 
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Tom,

What stood out most for me on your front page was the words that spoke about NuBlue being a small, well run company. As a consumer and prospective client, that says to me that I would receive a personalized service from your team.


"Our team are passionate about the quality and integrity of the services we provide." - this is a great sentence! And it makes me believe in you. Selling the benefits is a great idea, but you take it one step further by saying, 'Hey, you can trust us because we care about the individual'.

Great web site! Love the colors!


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 Post subject:
PostPosted: Fri Dec 01, 2006 8:13 pm 
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Wow :D Thanks for the amazing response guys!

ErasmusJohn
Thanks for your comments, I'll definetely take them onboard when we look at getting a writing update done.


Glenn

Thanks very much for taking the time to write such a detailed and professional critique. It's certainly made me think about our content in a different light, and I'll look to make some of the changes you've mentioned.


imaginewriter

Thanks for your kind words about our design and the writing on our first page :)


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 Post subject:
PostPosted: Fri Dec 01, 2006 10:27 pm 
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No problems! Glad to be of service.

Cheers.

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Glenn Murray
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Divine Write Copywriting Pty Ltd
http://www.divinewrite.com


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