Divine Write Copywriting Forum

1 Plan Your Information Flow

Start with planning where a new user would go to get the information they need.

2 Each Page of the Site

Each page should be labelled with a Heading indicating its purpose.

3 Each Pages should be planned:

Function: What does it do - (broad focus)?
Style: What does it look like? What voice does it use?
Content: What are the various sections and what do they do?
Links: Links to related pages

4 Search Function

Meta-data and enhancements for search robots etc

5 Re-Plan

Make sure there is change based on user feedback.
Set up a Q & A but fine tune with feedback.
Check your information flow chart on a regular basis.