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  1. Amanda Jephtha wrote on

    Great points, G.

    If you know your reader will scan the article, then the inverted pyramid will provide the most information in the least amount of time. The reader can also stop scanning once they have the info they need, without worrying about missing out on anything important.

    However, story-telling includes emotions. If you know your readers actually read rather than scan, then story-telling wins hands down. As emotional creatures, readers will more easily relate to you and your message; combined with powerful prose, the story-telling method will be more effective in helping you achieve your goal.

  2. Angus Gordon wrote on

    I agree that it’s horses for courses. But the two approaches aren’t diametrically opposite: after all, IIRC the term “inverted pyramid” was originally coined to dissuade journalists from “burying the lede” when writing a news *story*. I like to think every good piece of writing includes elements of storytelling.

    I guess the difference is that the “slippery slope” style of story leads by making a *promise*, and tries to maintain some kind of suspense about how it will be fulfilled.

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