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Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!

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  1. Charles Cuninghame wrote on

    Humour is always a risky copywriting ploy because not everyone will get it or find it funny.

  2. Glenn (Owner) wrote on

    True. But when you have a very niche audience and/or a very good relationship with your audience, it can work.

  3. Grayden Provis wrote on

    Great re-write Glenn. The rhythm is effortless now. “Don’t make your readers ‘work’ ” is my motto. They do enough of that in their day job. They certainly don’t want to do it when reading their favourite mag! (paper, website, newsletter, whatever)

  4. Glenn (Owner) wrote on

    Thanks Grayden. Definitely agree with you that we shouldn’t be making our readers work.

  5. steve allen wrote on

    Funny is a hard thing to do in copy. It may have been funny as hell but “the committee” watered it down and changed the punch line.
    Thanks for the article Glenn

  6. kaycee wrote on

    Hi ! Nice. I enjoyed reading your humorous post. Thanks

  7. Janjan wrote on

    I think using humor is effective because your’e creating more connection with your’e readers. But it has to be used in the right way, Because if it it overused it becomes inappropriate. Thanks For the advice using rumors.

  8. Kelly Rostant wrote on

    Darling. Are you married? I’m married. But if I wasn’t, I’d proposition you…because those meta tags were brilliant.

    And they’re making me work, too. I’ll be up late rewriting all my meta tags.

    My website thanks you. So do my clients.

    (“Good artists copy. Great artists steal.” – Picasso)


  9. Pingback: Draft Zero, Lively Meta Descriptions, Orwell's Dead Metaphors.

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