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  1. Lauren McKellar wrote on

    Loved reading this, in particular the ‘I’m not Superman’ comment! I do more work with fiction, but have a surprisingly similar process. I think the proof style guide is just such a lifesaver. It’s made things easier so many times…

  2. Glenn (Owner) wrote on

    Hi Lauren. Yep, you’re definitely right there. Sending a proof of style saves a lot of pain. :-)

  3. Tim Schoch wrote on

    Sounds good to me. I prefer, if possible, to get to the table much earlier in the process and collaborate with the client’s team as they just begin to assess their project’s goals and needs, including copy and design. Often they overlook ways to integrate a project into other programs or mediums, and paying attention to those areas can really strengthen a brand.

    At any rate, the objective is to avoid your opening nightmare scenario and take charge of the system. Thanks for posting.

  4. Serena Star Leonard wrote on

    I am not a copywriter, but having people review my eBooks/books is pretty similar. In those times I don’t have a beautiful clear process like this – but I do drink a lot of whiskey…

  5. Glenn Murray wrote on

    Hi again Tim. Definitely agree that it’s better to get in early to try to ensure the copy is part of a sound strategy. Unfortunately copy is so often an afterthought. Especially web copy. I think that will change, as businesses come to appreciate its value. But in the meantime, it helps to have a strong drink handy! ;-)

    Serena… Mmmmm whiskey…

  6. Dana wrote on

    I loved your article and think your process is great, easy for clients to submit their revisions and even easier to tweak. It may be a process I would consider using. :)

  7. Glenn Murray wrote on

    Thanks Dana. Any process involving a strong drink is worth considering… ;-)

  8. Aprill Allen wrote on

    I used to do something sort of similar, but I recently switched my client work to Google docs. Using Google docs means I can share the doc with my client and have them insert comments on the doc without it going back and forth, and ending up with several versions floating around. The original client-provided text stays on the page, while I start from scratch (for a rewrite) at the top. I add a horizontal rule under my work, so the client knows where the new stuff ends and the old reference material starts. S/he is free to add more info to the bottom, while I continue working at the top. We don’t get in each other’s way, but we’re still able to collaborate and know where we’re both at.

    1. Glenn Murray wrote on

      Hey Aprill. I ported ALL my files and folders across to Google Drive, but found its sync terrible. So I’m back to the old-fashioned way of doing things now. I know I could still use it for client reviews, but I like to keep everything together. Plus I tried it once, and it just didn’t do it for me. (Suspect there’s a lot of ignorance in that statement, though! ;-)

  9. Rae wrote on

    hi Glenn! i’m a copywriter for a small creative agency and i’m attached to this client who loves to review my work and change it to whatever they like, despite obvious grammar errors. i feel baffled and insulted, since i’m a bilingual copywriter, i write in 2 languages for the same collateral, and changing everything for both languages is really dampening. it makes me doubt my capability in writing too. it is not so much of the thousands of comments, but i get complaints a lot, and eventually the client goes back to draft 1. but the damage, the complaints have already escalated to the management. i know the only way is to suck it up, but is there any advice on how i can reduce such going back and forth and giving 17 revisions for a simple campaign header in both languages, before going back to draft 1? thanks!

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