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7 About Us pages worth critiquing
December 3rd, 2016
I don’t normally publish guest posts, but when a friend of mine, David Garden, sent me the below, I thought it was worth making an exception. He’s dug up some interesting About Us page examples, with a range of pros and cons. Over to you David… As you know, about us pages are important. Maybe even […]
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Just $99/hr – Copywriting and design
November 2nd, 2016Things are a bit quiet here, after my recent holiday, so we’re running a special. For the next 7 days, you can get your copy and design jobs done for just $99/hr. That’s nearly half price! See some of our work Copywriting portfolio… Design portfolio… Fixed price quote, if you like Even if you want […]
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Two grammatical errors you SHOULD be making in your copy
October 26th, 2016Rules are great. Blind adherence to the rules? Not so much. As a copywriter, you’re constantly breaking rules. You’re a grammar rebel. You have to be. Otherwise you bore the shit out of people and they go buy from someone else. Sure, you need to know the rules before you break them, but you definitely can’t […]
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My billable hours for the year
October 21st, 2016Just a quick one today. I was doing the accounts and ran a Toggl report to see my billable hours for the year to date. i.e. Time I’ve spent actually copywriting, as opposed to quoting, discussing prospective jobs, maintaining my website, blogging, using social media, scratching my bum, taking early-marks and so on. Here’s that report (click/tap to […]
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A sales spiel is NOT an article
October 19th, 2016Every other day, someone asks me how much I charge to write articles. They don’t always call them that – they might call them newsletters or blogs – but however they label it, that’s what they mean. Trouble is, when I ask them to show me a sample of what they’re after, quite often what they […]
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Why I stopped outsourcing to freelance copywriters
October 14th, 2016Most freelance copywriters who hit me up for work are pretty good writers. Some are actually great. But I still haven’t outsourced any work for years. Here’s why… Being a good writer – even a great writer – is only half the battle. If that. The real challenge for most of my jobs is figuring […]
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All you need to start a completely liberating freelance copywriting business
September 21st, 2016Before I started my copywriting business in 2002, I bought all the usual tools. A solid Windows PC, a printer, a landline phone, a fax, some office furniture, a paper diary, a good pen, a bookshelf, a filing cabinet, a whole heap of power boards, some business cards and countless other bits and pieces. And after spending all […]
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Evernote vs Google Keep – One freelancer’s (detailed) verdict
July 11th, 2016I’m obsessive about facts I’m obsessive about many things. From finding exactly the right phrasing for a job to upgrading everything in exactly right order in Clash of Clans. But I’m particularly obsessive about facts. As a freelance copywriter, I have to write about something new every day. And to do that credibly, I have to learn a […]
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How I learned copywriting
June 30th, 2016A question from an aspiring copywriter This morning an aspiring copywriter asked me: “You mentioned you had no formal training in copywriting. Where did you learn the technique when you just started out? Books? The internet?” As always, I ended up with an essay for an answer, so I thought I’d share it here… My […]
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Here’s my job tracking tool. Grab a free copy.
March 11th, 2016I’m a little obsessive. It manifests in a lot of ways, but religiously tracking stuff is one of the big ones. The distances I walk, and how long it takes me. My weight. The aisles things in my shopping list are in. How long since my son broke his leg. How long since I last snapped at […]
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