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Why Copywriters Should Aim To Work With Small Businesses
July 31st, 2020
As a freelance copywriter, you might usually have your sights set on big corporate clients, because it seems like a safe opportunity. However, working with a small business can sometimes offer a lot more benefits and opportunities to a copywriter. We take a look at the downside of working with large companies, and why copywriters […]
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What Copywriters Need to Know about SEO in 2020
July 31st, 2020Search engine optimization changes incredibly fast. What works to improve search engine ranking position today might not be what does the trick next week or a few months from now. Google constantly works to provide a better experience to consumers, which in the end tends to shuffle the deck when it comes to what sites […]
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We helped #PlayForLives. You can too.
April 6th, 2020Mid-last week, I got a call asking if Divine Write would like to donate some web copy to the #PlayForLives campaign. When I found out what it is, I couldn’t help but say yes. What is #PlayForLives? Many of Australia’s essential service organisations rely on volunteers, and most of those volunteers are over 65. In […]
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The big OnePlus 6 case review – My quest for a grippy case
September 5th, 2018I ummed and arred for a long while before deciding to publish this post here. It’s not about about copywriting. And while it is about my other area of professional expertise, UX, it’s not about digital UX, which is where I usually land. And in reality, it’s as much a review of the cases available […]
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Hourly rate vs fixed price vs everything else. How I quote for copywriting, after 16 years
August 21st, 2018We copywriters torture ourselves over a lot of stuff. It’s part of what makes us who we are. But few questions lead to more indecision than how to quote. Usually it’s, “should I go hourly rate or fixed price?”, and you’ll find many fans of each out there. Me? I’m like… I’m happy with either. […]
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Mobile phone navigation gestures: They suck & you’ll love them
July 11th, 2018My new phone has killer specs I just got a new phone. And if you know me at all, you’ll know I’m pretty bloody excited about it! But I bet you can’t guess why. Well, you’ll probably guess part of it. It’s the OnePlus 6 – the company’s latest and greatest poster-boy device. Snapdragon 845, […]
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What to do (and not do) when engaging a copywriter
June 22nd, 2018Engaging a copywriter for the first time can be a daunting prospect. Not because we’re monsters (or at least I hope not!), but because, to most people, copywriting is a complete unknown. A dark art. Over the past 16 years, I’ve had maybe 500 clients who’d never engaged a copywriter before. And almost all of […]
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This copywriting client is the BEST! (Look what they gave me…)
June 13th, 2018Obviously I love all my clients, but some really do stand out. Remember a couple of weeks ago, I mentioned that we’d designed a new sales page for a small software vendor? You know, the page that will earn them an extra AUD $24k per month, according to A/B testing? Well, look what arrived from […]
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How we made an unhappy copywriting client very happy (10 simple steps)
June 4th, 2018We don’t always get client copy right the first time. Usually, but not always. Sometimes we miss the mark, and sometimes that makes the client anxious and unhappy. This is exactly what happened a couple of weeks ago. The client is in the construction industry, and they engaged us to write some web copy targeting […]
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A/B TEST RESULT: $24k/month increase!
June 1st, 2018I don’t brag here often, but today’s an exception. We designed a new sales page for a small software company, and we’ve been split testing it against the old one. The test has been running for 2 weeks, and each page has received nearly 7,000 unique visitors: In that time, our page has performed 18% […]
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