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Mobile phone navigation gestures: They suck & you’ll love them
July 11th, 2018
My new phone has killer specs I just got a new phone. And if you know me at all, you’ll know I’m pretty bloody excited about it! But I bet you can’t guess why. Well, you’ll probably guess part of it. It’s the OnePlus 6 – the company’s latest and greatest poster-boy device. Snapdragon 845, […]
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What to do (and not do) when engaging a copywriter
June 22nd, 2018Engaging a copywriter for the first time can be a daunting prospect. Not because we’re monsters (or at least I hope not!), but because, to most people, copywriting is a complete unknown. A dark art. Over the past 16 years, I’ve had maybe 500 clients who’d never engaged a copywriter before. And almost all of […]
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This copywriting client is the BEST! (Look what they gave me…)
June 13th, 2018Obviously I love all my clients, but some really do stand out. Remember a couple of weeks ago, I mentioned that we’d designed a new sales page for a small software vendor? You know, the page that will earn them an extra AUD $24k per month, according to A/B testing? Well, look what arrived from […]
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How we made an unhappy copywriting client very happy (10 simple steps)
June 4th, 2018We don’t always get client copy right the first time. Usually, but not always. Sometimes we miss the mark, and sometimes that makes the client anxious and unhappy. This is exactly what happened a couple of weeks ago. The client is in the construction industry, and they engaged us to write some web copy targeting […]
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A/B TEST RESULT: $24k/month increase!
June 1st, 2018I don’t brag here often, but today’s an exception. We designed a new sales page for a small software company, and we’ve been split testing it against the old one. The test has been running for 2 weeks, and each page has received nearly 7,000 unique visitors: In that time, our page has performed 18% […]
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Copywriting training now available – In Sydney or anywhere else!
May 31st, 2018Just a quick news update today… Over the last 16 years, I’ve delivered quite a bit of copywriting training. Some to corporate marketing and writing teams, some to aspiring copywriters, some to my own teams and freelancers. But I’ve never offered it as an ‘official’ service. You know… official enough to be featured on the Divine […]
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7 steps to review your own copy
May 22nd, 2018Who’d a thunk reviewing your own copy could be so hard? But it is. The problem is, by the time you’ve finished writing your draft, you’re so focused on reviewing your writing, that you tend to read what’s on the page, not what should be on the page. And you also tend to read it […]
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How to spring clean your old blog posts
May 1st, 2018When I was in grade one, the teacher went around the class asking what we got up to on the school holidays. I said, “I helped mum do the Spring cleaning.” It wasn’t until she burst out laughing that I remembered it was Autumn. (Although in hindsight, perhaps she was laughing because my school holidays […]
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I just spent 2 weeks training writers in China. Here’s what it taught me about English (and food).
April 3rd, 2018I just returned from 2 weeks in China, where I was training some English-speaking writers. What an eye-opener! And not just because it’s an amazing country with an entirely different culture and a couple more people than Australia. I learned three quite unexpected things in my time there. First, I don’t like eating guts I […]
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What copywriting training do aspiring copywriters REALLY need?
December 6th, 2017I’ve said in the past that I don’t care what qualifications aspiring copywriters have. And I still don’t. When I’m looking to outsource or employ someone, all I care about is their portfolio and their attitude. I’ve also said in the past that if you’re considering training because you want to learn to be a […]
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