“I've built a multimillion dollar business not only by teaching the intersection of blogging and copywriting, but by using it. The Copywriting Scorecard for Bloggers provides clear guidance on how to put this powerful combination to work for you, too."

“The ProBlogger Scorecard reveals some best-practice techniques I use every day at my blog – and even some I wished Darren and Glenn would've kept a secret! It gives a clear checklist to bloggers who are serious about becoming my competition, and it provides a ton of practical info to freelancers ready to build a business through blogging."

“This little guide contains a goldmine of blogging insights. It's years of expert wisdom distilled for beginners. Blogging is an art form, but this brings some order and science where none existed before."

“What I like most about this book is the practical business approach it takes to blogging. The Copywriting Scorecard for Bloggers focuses on the core activities you need to do well in order to have a profitable blog. That is, knowing what actions will improve your business and crafting your blog posts so that readers perform those actions.

Being able to tap into Glenn’s 8 years of copywriting experience makes the price of this eBook a steal. For those of us who are blogging for passion AND profit, The Copywriting Scorecard is a must read. "

“Want to know how good this ebook is? I followed the advice in it when I wrote my blog post promoting it (very meta), and its resulted in more affiliate sales in the first 24 hours than any other promotion I’ve ever run. Can’t argue with results like that."

“An excellent resource for bloggers looking to take their blogging to the next level. I particularly like that I can print out the scorecard and add up the scores. It is a very useful tool to help educate clients."

“As a business owner, everything comes down to ROI for me, including blogging. The ProBlogger Scorecard ebook is the first resource I have seen that has shown us how we can make our blog rise above our competitors' blogs. Best of all, it is very practical. I made everyone on my editorial team print out 10 copies of the scorecard so they can score their next 10 posts."

“Of course the scorecard is excellent; it’s like nothing I’ve ever seen before. But this ebook is so much more than a scorecard.

It’s about the little things you glean that have an impact on the very way you think about blogging and copywriting. And they’re easy to remember because Darren and Glenn delve into not only the why, but the elusive how. Together with loads of examples, nothing is left open to interpretation. You’ll have no excuses left. I certainly don’t.

Do you know the best bit? I’m a professional copywriter."

“You’d think being a copywriter would make blogging easy – after all, isn’t it just more words on a page? Wrong. I still get ‘blogger’s block’ as bad as the next person, and I often need a reminder about why I blog in the first place. I’m happy to say that The Copywriting Scorecard for Bloggers gives me a nice package of information that provides some focus to my blogging. I’ll be keeping the scorecard handy for my future posts to make sure I’m on the right track."

“Wow – so many light bulb moments I just kept reading and reading... Glenn Murray and Darren Rowse are two of my favourite writers so how could I resist something that they did together? As usual, both of them cut straight to the chase and give so many insightful yet common sense tips that your blogging will improve greatly just from the first reading. I especially found the scorecard system of appraising my blogging to be extremely helpful. This is the type of resource that I will revisit again and again just to make sure I am still on track. Thanks again guys!"

“The Copywriting Scorecard for Bloggers is easy to read and is certainly simple to implement. It is absolutely perfect for both newbie bloggers as well as established bloggers, and there is nothing else like it that I’ve come across. It includes great tips for best practice copywriting plus plenty of juice to help any blogger improve results. I’ll certainly continue to use both the tips in this book and the scorecard to ensure a three way win: happy blog that gets lots of search engine traffic, happy readers & happy blogger (me!)."

“With this book, it's virtually impossible not to get your posts perfect. Every time. I followed the Problogger Scorecard from start to finish, and at the end, I had a great post."

“When I was reading Glenn and Darren’s Copywriting Scorecard for Bloggers I was trying to think of those bloggers who would get the most out of it. I reckon new bloggers who are not sure where or how to start their posts will love this ebook, but I also think experienced bloggers who occasionally find their posts hard to finesse – and, let’s face it, we all have those days – will find some of the advice useful. With lots of practical tips for writing good posts and getting them ranking well on Google, I found this ebook very user-friendly. The guys coach bloggers on everything from identifying their motivation and knowing the elements that make a good post to practical ideas on making the most of keywords. And the best bit - especially for those who are motivated by numbers and hard data - is the scorecard which allows you to score each post against a defined set of criteria. This is the book for bloggers who want a step-by-step plan and the tools to help make their posts shine."

“I consider myself a fairly experienced blogger after more than four years writing on various subjects, but after reading The Copywriting Scorecard for Bloggers I found myself thinking about ways I could blog better. I can use my blog posts to engage more effectively with my audience, but also improve the way I craft each post by using the copywriting recommendations outlined in the ebook. I used the scorecard to rate a blog that had attracted a lot of comments in the weeks after I posted it and discovered although my writing was good, there was still much I could improve on. Thanks for the the valuable advice Darren and Glenn."

“I think the book is a fantastic resource, which will help poor writers such as myself become much, much better."

“You can nearly be forgiven for using “its” when it should be “it’s” or “they’re” instead of “their”, but think how stupid you might look. Now, there’s no excuse! The Copywriting Scorecard for Bloggers gives you a sure-fire way to get it right, every time!"