How I Think
My copywriting is more than pretty words
When I write your copy, I don’t just write pretty words.
I imagine it's my own business I'm writing for. Every word is crafted with one single objective: to make you more money. (Assuming, of course, that’s what you’re trying to do!)
It’s a thought process
In fact, I probably spend more time thinking than writing. I think about:
- the benefits of your offering
- why it’s unique or better
- what claims you want to make about it
- the personality of your brand
- the profile of your target reader, and their needs and wants
- their motivation for reading (which may be unrelated to their needs and wants)
- why they should trust you
- your call to action
Once I’ve put all the pieces together, I’m able to see what’s really required. Then I just do it.
- Cards Accepted
Contact
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…extremely organized, dedicated and dependable …"
Toyota & Hothouse
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…very thorough and comprehensive… extremely impressed."
CareerOne
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By the end of the day's training, I felt the whole mystery clouding SEO had been lifted."
Westpac
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…very responsive, thoughtful and professional…"
SEEK
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…the words are excellent… the easiest copywriter I have ever dealt with!"
Alpine
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…a fresh approach that speaks to the intended audiences and follows the brief."
UWS
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…professionalism and talent… met and exceeded the very high expectations…"
SMS
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…writing style has brought clarity to some difficult technical concepts."
Harris Technology
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…I was hoping for a 4% conversion - your copy got me 44%!"
Hotel Online Marketing
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I found Glenn's copywriting training course very valuable."
SEEK
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The best copywriter I've ever worked with!"
MC3
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…distil our position and benefits quickly and efficiently"
Volante
