Practical, comprehensive guides that come in handy every day

I used to be a technical writer in the software industry. For 9 years, I wrote online help and user manuals for some of the world's most advanced software.

Although I've now been copywriting for more than 7 years, I still enjoy the chance to write material that's helpful, not just persuasive. So I write ebooks. Genuinely useful ebooks that come in handy every day, whether you're looking to solve a problem, or just trying to find a more effective way of doing things.

Practical SEO Copywriting

'Practical SEO Copywriting' is a handy, comprehensive guide on how to balance the needs of Google against the needs of your readers, when writing search engine optimized (SEO) copy.

You’ll learn from practical, realistic examples:

• 8 clever techniques that SEO copywriters use every single day — techniques that will help you avoid most of the problems you’re having with your SEO copy now
• How to resolve the 15 most common conflicts between what Google wants and what your readers want
• That SEO copywriting doesn’t have to take as much time as it’s currently taking you (or you fear it might)
• And much more…

Learn more about Practical SEO Copywriting...

 

SEO Secrets

'SEO Secrets' is a comprehensive DIY search engine optimization (SEO) guide for small business owners, bloggers and SMB marketers. It details a practical 10-step process that will get you to the top of Google. It's more than tips & tricks, and more than advice. It's a comprehensive process you can start implementing NOW.

You’ll learn:

• What SEO means
• How to choose your keywords
• How to develop your website right
• How to optimize a WordPress blog
• How to optimize web content
• How to use 'link bait' to improve your ranking
• How to use other link building methods
• How to monitor your progress
• And much more…

Learn more about SEO Secrets...

 

COMING SOON: Successful Freelance Copywriting

Yet to be released, 'Successful Freelance Copywriting' is shaping up to be quite a book. I'm covering all the areas I wish I'd known about BEFORE I started out, including:

• Before you take the leap
• The right infrastructure setup
• How to promote a service no-one understands (and few value)
• How best to bring in new business
• How to price your services
• How to quote properly
• How to set up a quoting system like mine
• How to identify good clients
• How to deal with bad clients
• How to work from home effectively
• And much more…

Learn more about Successful Freelance Copywriting...