Practical, comprehensive guides that come in handy every day

I used to be a technical writer in the software industry. For 9 years, I wrote online help and user manuals for some of the world's most advanced software.

Although I've now been copywriting for more than 8 years, I still enjoy the chance to write material that's helpful, not just persuasive. So I write ebooks. Genuinely useful ebooks that come in handy every day, whether you're looking to solve a problem, or just trying to find a more effective way of doing things.

Practical SEO Copywriting

'Practical SEO Copywriting' is a handy, comprehensive guide on how to balance the needs of Google against the needs of your readers, when writing search engine optimized (SEO) copy.

You’ll learn from practical, realistic examples:

• 8 clever techniques that SEO copywriters use every single day — techniques that will help you avoid most of the problems you’re having with your SEO copy now
• How to resolve the 15 most common conflicts between what Google wants and what your readers want
• That SEO copywriting doesn’t have to take as much time as it’s currently taking you (or you fear it might)
• And much more…

Learn more about Practical SEO Copywriting...

 

The Copywriting Scorecard for Bloggers

Co-written by Australia's leading blogger, Darren Rowse (aka Problogger), ‘The Copywriting Scorecard for Bloggers’ allows you to objectively measure the quality of your blog posts, from a copywriting point of view, using tried and tested best practices. You simply print out a scorecard, check how many recommendations you’ve incorporated into your post, then add up your score for a total out of 100. The higher your score, the more effective your post is likely to be.

All up, there are 63 things to consider, all comprehensively explained, and divided into the following sections:

1. Writing — How to write engaging compelling posts.
2. Scannability — How to ensure your posts are easy to scan read.
3. Search engine optimization (SEO) — How to write posts that Google will like.
4. Grammar — How to avoid errors that undermine your credibility.

Learn more about The Copywriting Scorecard for Bloggers...

 

SEO Secrets

'SEO Secrets' is a comprehensive DIY search engine optimization (SEO) guide for small business owners, bloggers and SMB marketers. It details a practical 10-step process that will get you to the top of Google. It's more than tips & tricks, and more than advice. It's a comprehensive process you can start implementing NOW.

You’ll learn:

• What SEO means
• How to choose your keywords
• How to develop your website right
• How to optimize a WordPress blog
• How to optimize web content
• How to use 'link bait' to improve your ranking
• How to use other link building methods
• How to monitor your progress
• And much more…

Learn more about SEO Secrets...

 

COMING SOON: Successful Freelance Copywriting

Yet to be released, 'Successful Freelance Copywriting' is shaping up to be quite a book. I'm covering all the areas I wish I'd known about BEFORE I started out, including:

• Before you take the leap
• The right infrastructure setup
• How to promote a service no-one understands (and few value)
• How best to bring in new business
• How to price your services
• How to quote properly
• How to set up a quoting system like mine
• How to identify good clients
• How to deal with bad clients
• How to work from home effectively
• And much more…

Learn more about Successful Freelance Copywriting...