How to avoid ‘hype’ in your sales copy: Pretend you’re face-to-face
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Tuesday, September 15th, 2009
You know ‘hype’ copy when you see it. And not just because it’s usually underlined, fluro-highlighted and thrust in your face! But avoiding hype in your own sales copy isn’t such a simple matter.
There are a variety of copy ‘techniques’ used (or, at least, unintentionally present) in hype copy that make it hype. This [...]
