Inverted pyramid v story-telling – Which copywriting approach do you use?
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Friday, March 20th, 2009
What is the ‘Inverted Pyramid’ approach to copywriting?
Paul Jones (director of Magneto Copywriting Training, and a guy who knows his stuff) published a very nice blog post today, about the ‘inverted pyramid’ approach to copywriting. You can read the details at his blog, but the essence of the inverted pyramid approach is that you lead [...]
