Readers don’t notice poor copy – They FEEL it. Here’s why…
Comment
Tuesday, September 22nd, 2009
In her recent excellent post, Is Quality Copywriting Worth the Expense?, copywriter Angie Haggstrom suggests that copywriting clients who accept poor quality (i.e. cheap) copy are endorsing that poor quality. They’re associating it with their own offering and brand – “it’s a reflection of you”
I couldn’t agree more. But I think it’s important to note [...]
