I tweeted this question this morning: Unfortunately, my Twitter friends weren’t able to help me out much. Thanks anyway guys! You know I love you! So I had to actually do a bit of searching for myself! (Unacceptable, I tells ya!) What my search turned up Here’s what I found (all from Jakob Nielsen, and [...]

Google’s Head of Spam, Matt Cutts, recently revealed what SEO copywriters have known for years: including generic product copy (e.g. manufacturer supplied) in your product descriptions can cause problems with your search ranking. So yes, you’re far better off writing your own product descriptions. Don’t worry, it’s not as scary as it sounds! I know [...]