“What’s more”, “Nevertheless”, “Of course”, “Needless to say”… Why do some reviewers think these devices are too informal for sentence-starters? Oh, and let’s not forget “Importantly”, “Just as importantly”, “Additionally” and “Furthermore”!
I wouldn’t say it happens all the time, but enough to make me wonder. After pointing to something in my copywriting portfolio and saying, [...]

I swore I wouldn’t write this post. But I couldn’t help myself. There’s just too much misinformation going around about the virtues of long copy over short (and, of course, of short copy over long). So in a likely vain attempt to settle this pointless argument once and for all, I’m gonna put in my 2 cents worth. Then I’ll shut up!