Using humor in sales copy is OK. But I’d have done it this-a-way…
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Friday, April 1st, 2011
I stumbled upon this page today. Here’s a screenshot of it: I hated it. Maybe I just need another coffee, but I found myself switching off in the first sentence. What’s wrong with it? There are quite a few things wrong here, and I’ll touch on a few of them, but the thing I want [...]
