I’ve blogged a few times (and ranted many more) about the need for more readable writing, despite certain rules. Shame I didn’t put it quite this eloquently… What are your pet pedant peeves? What grammar Nazi laws annoy you the most? Please comment. Mine’s the one that forbids me to start a sentence with a [...]

“What’s more”, “Nevertheless”, “Of course”, “Needless to say”… Why do some reviewers think these devices are too informal for sentence-starters? Oh, and let’s not forget “Importantly”, “Just as importantly”, “Additionally” and “Furthermore”! I wouldn’t say it happens all the time, but enough to make me wonder. After pointing to something in my copywriting portfolio and [...]

I is a copywriter. So my blog posts are all free of grammatical errors and semantic ambiguities, right? Nup. I write much as I speak. So my style is conversational and my posts share some of the errors of speech. And that’s ok. For two reasons: My style is CLEARLY conversational. Readers see the signals [...]