“What’s more”, “Nevertheless”, “Of course”, “Needless to say”… Why do some reviewers think these devices are too informal for sentence-starters? Oh, and let’s not forget “Importantly”, “Just as importantly”, “Additionally” and “Furthermore”!
I wouldn’t say it happens all the time, but enough to make me wonder. After pointing to something in my copywriting portfolio and saying, [...]

I is a copywriter. So my blog posts are all free of grammatical errors and semantic ambiguities, right? Nup.
I write much as I speak. So my style is conversational and my posts share some of the errors of speech. And that’s ok. For two reasons:

My style is CLEARLY conversational. Readers see the signals immediately, so [...]