Google’s Head of Spam, Matt Cutts, recently revealed what SEO copywriters have known for years: including generic product copy (e.g. manufacturer supplied) in your product descriptions can cause problems with your search ranking.

So yes, you’re far better off writing your own product descriptions.
Don’t worry, it’s not as scary as it sounds!
I know that sounds scary, [...]

Copywriter-in-training Shae Baxter emailed me today with a question. I thought my answer might be useful to others. (Sorry, I’ve done this twice in a row now!)
The Question
Is web content writing different from web copywriting? Are there different skill sets involved?
My Answer
Thanks for your email. Unfortunately the answer is yes.
Some people are starting to think [...]