The Law of Preferential Attachment and the Future of SEO
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Friday, January 9th, 2009
Google’s current dependence on link popularity inherently favors hub sites. Will future algorithms be any more equitable, or will sites with a relatively small search presence be forever fighting an up-hill battle? In this post, I take a look at a law of networks called the Matthew Effect (or the Law of Preferential Attachment) and consider its implications for the future of search engine optimization (SEO).
