An aspiring copywriter emailed me with a question, the other day. He’d noticed that a lot of the samples in my portfolio are shown in their end state — i.e. design + copy. As someone investigating how to become a copywriter, he was concerned that he wouldn’t be able to do this in his own [...]

I’m curious. My gut tells me that if the design of your website or brochure is wrong for your audience, you’re wasting your money investing in copywriting. Well, maybe not wasting it, but certainly not making the most of it. First impressions count. And I reckon if your design’s tacky, people will conclude that your [...]