Rand Fishkin has published a very helpful post on SEO myths versus reality. An excellent read. But I think he — like many other SEOs — undervalues content. Especially for SMBs. Rand’s problem attitude to content This is the attitude I’m talking about: “Those brands and sites that have… users invested in promoting their work [...]

Copywriter-in-training Shae Baxter emailed me today with a question. I thought my answer might be useful to others. (Sorry, I’ve done this twice in a row now!) The Question Is web content writing different from web copywriting? Are there different skill sets involved? My Answer Thanks for your email. Unfortunately the answer is yes. Some [...]