Rand Fishkin has published a very helpful post on SEO myths versus reality. An excellent read. But I think he — like many other SEOs — undervalues content. Especially for SMBs.
Rand’s problem attitude to content
This is the attitude I’m talking about:
“Those brands and sites that have… users invested in promoting their work are likely to [...]

Copywriter-in-training Shae Baxter emailed me today with a question. I thought my answer might be useful to others. (Sorry, I’ve done this twice in a row now!)
The Question
Is web content writing different from web copywriting? Are there different skill sets involved?
My Answer
Thanks for your email. Unfortunately the answer is yes.
Some people are starting to think [...]