Attention copywriting clients: Here’s what your copywriter needs from you…
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Wednesday, September 16th, 2009
When you have a pool built, you don’t simply point to your backyard and say, “Put a pool there!” (Believe me, I know!) You have to spend quite a bit of time telling your pool builder what shape you want, what style, what construction, what size. You have to discuss depth, lining, tiling, lighting, steps, [...]
