It’s been a while since my last post. Sorry! But I have a good reason, honest…
As you’ve probably already guessed from my headline, Divine Write has launched a copywriting forum. It’ll interest copywriters, business owners, marketing managers and webmasters most, but ‘regular’ writers will also find it useful (I hope). Current forums include:

General copywriting
SEO copywriting
Web [...]

You may have noticed in the About page for this blog that I threatened to occasionally chat about the lighter side of writing. Well, given the dry nature of my recent SEO copy posts, I’ve decided that the time has come to carry out my threat!
So I’m gonna talk about the lyrics of perhaps Australia’s [...]

When you’re writing your SEO copy, chances are there’ll come a time when you’ll wonder whether you should target the plural of your keyword or the singular.
e.g. Do I target “tennis shoe” or “tennis shoes”?
To answer this question, the first thing you need to do is find out what your target visitors are actually searching [...]

The short answer is no.
The long answer follows…
As soon as you start optimizing your web copy, you’ll realise that it’s quite difficult to repeat your keyword again and again, without your copy becoming very unfriendly to readers.
This is particularly problematic when you’re targeting very specific keyword phrases. For example, for me, targeting “copywriter” is quite [...]

If you’re targeting exact strings in your SEO copy, you’ll find it difficult to effectively target more than 2 keyword phrases per page. This is particularly true if you’re targeting very specific keyword phrases.
For example, let’s say you want your tennis clothing page to rank well when a customer searches for the following phrases (i.e. [...]

Although you shouldn’t get too hung up on keyword density (see my previous post on SEO copy keyword density for an explanation), if you’re aiming for a density of around 2-3%, you’ll find that this isn’t easy to achieve, without compromising the readability of your copy.
The easiest way to do it is to be specific. (In [...]

One of the most important aspects of optimizing your site for search engines (SEO) is your web copy. Google and the other search engines read the words on your page to figure out what your site is about and which searches they should display it in.
But they don’t read like humans. We actually make sense [...]

As mentioned in my previous entry on using links in SEO copy, keywords in the links within your copy are particularly important in SEO.
Unfortunately, however, search engines and humans like different things when it comes to links. Search engines like to see your keywords used toward the top of the page. So if you’re using [...]

When assessing what your website is about, search engines pay close attention to the words you use in your text links and headings (and it’s also argued that they pay more attention to the copy at the top of the page than to the copy at the bottom of the page). So make sure your [...]

As a rule of thumb, it’s easier and more effective to target keyword phrases than single keywords in your SEO web copy. Why? Because:

The more specific the keyword, the fewer websites there will be targeting it. This means you’ll move up the rankings faster, and you’ll find it easier to achieve a high ranking.
The search [...]