While this isn’t, strictly speaking, the domain of the copywriter, it is a question I get asked quite often. In fact, this question came up recently in one of our forums (see Please critique my ‘Contact’ page.
As you might expect, my answer to this question is based on my understanding of usability, not copywriting. My [...]

One of the best ways to build the link popularity of your site (thereby increasing your search engine rank) is to check where your competitors’ links are coming from, and try to get links from those sites yourself. (You’ll be surprised where some of their links come from.)
Yes, it’s a simple idea, but when you [...]

Probably the most well known method of generating inbound links is to look for link partners. This is done in a variety of ways:

ask customers to link to your site (possibly in return for a link to theirs)
ask suppliers to link to your site (possibly in return for a link to theirs)
look for relevant high [...]

There are many possible ways to generate links. Some are dubious (like auto-generation software, and sites set up by webmasters simply to host links to their other sites) and I won’t be discussing them here. Others, like those discussed below, are legitimate.
NOTE: Link generation is an ongoing (often tedious) task. You need to be [...]

We’re enjoying some much-needed rain in Sydney today, so I thought I’d celebrate with a more light-hearted post.
A couple of years back, someone sent me this gem, previously published in an issue of Vertigo, the much-loved student magazine of the University of Technology, Sydney. Penned by editor, Pat Armstrong, this very funny piece deconstructs MC [...]

Sorry for my long delay in posting. For the first time in history, I had a long break over Christmas. Only fully back on board today. Now back to business…
What gives you a high ranking in the search engine? Well, assuming you’ve completed step one (i.e. you’ve optimized your website for your target keywords), there’s [...]

An interesting topic came up in the Divine Write Copywriting Forums today. If copywriting is an art, how do you make it work in a structured business environment? Specifically, how can you force art?
Every copywriter has asked themself this question, at one time or another. Unfortunately, there’s no simple answer. But there are a few [...]

Yesterday I was asked for advice by an aspiring copywriter. This happens all the time, but on this particular occasion, I think I actually helped a little! So I thought I’d post the original question and my response in the hopes that it might help someone else…
The question:
I am looking at returning to study, specifically [...]

Within the HTML code behind your page, there are things called ‘meta tags’. These are short notes within the header of the code which describe some aspects of your page to the search engines. Although there is some debate over how important meta tags are when it comes to SEO, it’s generally agreed that they [...]

Whether you’re an SEO copywriter or not, you’ve probably heard plenty of rules (accurate and otherwise) regarding how many words you need on each page of your website. Chances are, the loudest voices in the clamor are those advocating HEAPS of copy. But remember, the person with the loudest voice isn’t always right…
While I definitely [...]