If you run a phpBB forum (as I do), and it’s older than v3 (as mine is), and search engine presence is important to you (as mine is) then you should probably consider upgrading to phpBB v3 (as I am).
Apparently older versions of phpBB create something called a ‘bot-trap’ because they generate urls with session [...]

If there’s one piece of advice I’d offer to copywriters (other than embrace SEO), it’d be, “Use more contractions!”
I’ve lost count of the number of freelancers who’ve sent me samples chock-full of things like “we will” and “you are” and “we are”. Even fairly conservative audiences like to read the way they speak (within limits). [...]

I’ve just upgraded FreeCopywriting.com. Here’s how it works:

You write some copy and submit it to FreeCopywriting.com
Google automatically displays ads whenever someone views that copy
Google pays a commission whenever someone clicks on one those ads
Half the time, that commission goes to me. The other half of the time, it goes to you (assuming you’ve told us [...]

Although I try to blog about copywriting most of the time, I just couldn’t help myself with this one. Strictly speaking, it’s not really copywriting related. Having said that, I think most copywriters would find this tool useful. But then again, I think most computer users would!
If you’re anything like me, your desktop is awash [...]

I was recently asked if I’d be interested in writing some articles to increase a company’s search presence. I had to turn the job down, though, because the client was only prepared to pay US $10 per 500 words. (Actually, in light of my article PR experience, they generously upped their offer to $15 per [...]

I’m working on an SEO copy job for a natural therapist, at the moment. They’re doing their own keyword analysis (with a little help from me along the way). Over the weekend, they spent a lot of time thinking about and researching their keywords. Having never done any keyword analysis before, they found this process [...]

We all know the advertising truism: focus on the positives, not the negatives. You’ll sell more by talking up the benefits of buying, than you will by harping on the risks of not.
In his book, ‘Scientific Advertising’, legendary ad-man, Claude Hopkins, says:
“We are attracted by sunshine, beauty, happiness, health, success. Then point the way to [...]

Just read some very interesting statistics presented by one of my favourite writers, Gerry McGovern. (The statistcis weren’t from his research; he was just discussing them.)
According to a February 2008 study published by the Association of National Advertisers and Forrester Research, “Sixty-two percent of marketers believe traditional television advertising has become less effective in the [...]

‘Link baiting’ may just be a fancy name for ‘good web content’, but it’s a handy reminder that content is critical to a high search engine ranking. Simply put, it’s about making your site content so good that people can’t help but link to it. They feel they’d be doing their own visitors a disservice [...]

I’m proud to announce that Divine Write is partnering with GetUp (Australia’s leading political activism website) in its ‘Oz in 30 Seconds’ competition.
The ‘Oz in 30 Seconds’ competition
GetUp is inviting every-day Australians to produce an ad that shows their vision of Australia. The Top 10 ads – as judged by the Australian public – will [...]