October 13th, 2008
I’ve just upgraded FreeCopywriting.com. Here’s how it works:
You write some copy and submit it to FreeCopywriting.com
Google automatically displays ads whenever someone views that copy
Google pays a commission whenever someone clicks on one those ads
Half the time, that commission goes to me. The other half of the time, it goes to you (assuming you’ve told us [...]
Filed under: Copywriting, Link Building, Link Popularity, Linking, SEO, SEO Copy, SEO Tools, Web Copy No Comments »
July 17th, 2008
Although I try to blog about copywriting most of the time, I just couldn’t help myself with this one. Strictly speaking, it’s not really copywriting related. Having said that, I think most copywriters would find this tool useful. But then again, I think most computer users would!
If you’re anything like me, your desktop is awash [...]
Filed under: Copywriting Tools, desktop manager
1 Comment »
June 4th, 2008
I was recently asked if I’d be interested in writing some articles to increase a company’s search presence. I had to turn the job down, though, because the client was only prepared to pay US $10 per 500 words. (Actually, in light of my article PR experience, they generously upped their offer to $15 per [...]
Filed under: Copywriting, SEO Copy No Comments »
June 2nd, 2008
I’m working on an SEO copy job for a natural therapist, at the moment. They’re doing their own keyword analysis (with a little help from me along the way). Over the weekend, they spent a lot of time thinking about and researching their keywords. Having never done any keyword analysis before, they found this process [...]
Filed under: Keyword Analysis, SEO, SEO Tools No Comments »
May 30th, 2008
We all know the advertising truism: focus on the positives, not the negatives. You’ll sell more by talking up the benefits of buying, than you will by harping on the risks of not.
In his book, ‘Scientific Advertising’, legendary ad-man, Claude Hopkins, says:
“We are attracted by sunshine, beauty, happiness, health, success. Then point the way to [...]
Filed under: Ad Copy, Audience, Brochure Copy, Copywriting, Copywriting Training, Script Writing, Web Copy No Comments »
March 31st, 2008
Just read some very interesting statistics presented by one of my favourite writers, Gerry McGovern. (The statistcis weren’t from his research; he was just discussing them.)
According to a February 2008 study published by the Association of National Advertisers and Forrester Research, “Sixty-two percent of marketers believe traditional television advertising has become less effective in the [...]
Filed under: Ad Copy, Copywriting, Copywriting Training, SEO, SEO Copy, Web Copy No Comments »
March 26th, 2008
‘Link baiting’ may just be a fancy name for ‘good web content’, but it’s a handy reminder that content is critical to a high search engine ranking. Simply put, it’s about making your site content so good that people can’t help but link to it. They feel they’d be doing their own visitors a disservice [...]
Filed under: Copywriting, Link Building, Link Popularity, SEO, SEO Copy, Web Copy 1 Comment »
May 31st, 2007
I’m proud to announce that Divine Write is partnering with GetUp (Australia’s leading political activism website) in its ‘Oz in 30 Seconds’ competition.
The ‘Oz in 30 Seconds’ competition
GetUp is inviting every-day Australians to produce an ad that shows their vision of Australia. The Top 10 ads – as judged by the Australian public – will [...]
Filed under: Ad Copy, Copywriting, Script Writing No Comments »
March 26th, 2007
Something light today…
I didn’t write the below (wish I did), and I don’t know who did, but from a copywriter’s perspective, the outcome certainly is a great interpretation of a brief!
A college class was told to write a short story in as few words as possible. They were told that the story must contain three [...]
Filed under: Copywriting No Comments »
March 19th, 2007
Just a quick post this time… I quite often find myself recommending tools or specific applications of tools for copywriting and SEO copywriting. So I thought I’d cut out the middle-man and simply publish my list and a few comments on each tool.
So here’s my list of copywriting tools and SEO copywriting tools. If you [...]
Filed under: Copywriting, Copywriting Tools, Keyword Analysis, Keyword Density, Link Building, Link Popularity, SEO, SEO Copy, SEO Tools 1 Comment »