“Out him! Out him! Out him! People have a right to know!” Sounds very familiar, doesn’t it? But if you think I’m talking about lifting the lid on the personal lives of the Neil Patrick Harrises and T. R. Knights of this world, think again.
I’m talking about exposing black-hat SEOs for the depraved, oiled-up, muscular, [...]

I read an interesting blog post today: Low value content is destroying your website.
The guts of the post: most pages of most websites are low value. People hardly ever visit them, and if they do stumble upon them, they tend not to return. Only a handful of pages are visited often. Furthermore, “… what I [...]

I’m ashamed to say it, but many SEOs are just plain dishonest. They know that Search Engine Optimization (SEO) is an utter mystery to most of their customers, and that nobody outside of Google really, truly knows Google’s ranking rules. So they lie. And they get away with it.
This article lifts the lid on a [...]

When I first checked Twitter out, I didn’t get it. Like you, I’m always too busy. So I had one quick look, couldn’t see the immediate benefit, and (much to my own misfortune) I didn’t come back for months.
It wasn’t until I had the privilege of seeing Darren Rowse present at a Search Engine [...]

Article marketing, article PR, article submission, article distribution… Whatever you want to call it, it’s a great way to generate backlinks. But are those backlinks really of any use? I decided to find out.
For quite a few years now, I’ve been using article PR as a link building method. For an SEO copywriter, it was [...]

If you’re selling online, then this post will certainly be good news. Recent research by the Australian Communications and Media Authority (ACMA) shows that more of your target customers are online, and they’re buying more often.
Here are some of the more relevant stats from their report, Telecommunications Today (2008).

73% of Australian households are connected to [...]

Which do you use? US or British (Australian) English in your web copy?
Your website is globally accessible, so your readers could come from anywhere. It may seem a trivial consideration, but many readers really care. British readers, for instance, tend to have a strong preference for British English. US readers tend to prefer US English. [...]

If you run a phpBB forum (as I do), and it’s older than v3 (as mine is), and search engine presence is important to you (as mine is) then you should probably consider upgrading to phpBB v3 (as I am).
Apparently older versions of phpBB create something called a ‘bot-trap’ because they generate urls with session [...]

If there’s one piece of advice I’d offer to copywriters (other than embrace SEO), it’d be, “Use more contractions!”
I’ve lost count of the number of freelancers who’ve sent me samples chock-full of things like “we will” and “you are” and “we are”. Even fairly conservative audiences like to read the way they speak (within limits). [...]

I’ve just upgraded FreeCopywriting.com. Here’s how it works:

You write some copy and submit it to FreeCopywriting.com
Google automatically displays ads whenever someone views that copy
Google pays a commission whenever someone clicks on one those ads
Half the time, that commission goes to me. The other half of the time, it goes to you (assuming you’ve told us [...]