“What’s more”, “Nevertheless”, “Of course”, “Needless to say”… Why do some reviewers think these devices are too informal for sentence-starters? Oh, and let’s not forget “Importantly”, “Just as importantly”, “Additionally” and “Furthermore”! I wouldn’t say it happens all the time, but enough to make me wonder. After pointing to something in my copywriting portfolio and [...]

I is a copywriter. So my blog posts are all free of grammatical errors and semantic ambiguities, right? Nup. I write much as I speak. So my style is conversational and my posts share some of the errors of speech. And that’s ok. For two reasons: My style is CLEARLY conversational. Readers see the signals [...]

Missy Elliot didn’t mention her hips today. But I thought about ‘em anyway. And three hot and sweaty minutes later, my copywriting mojo was back. This is the complete, uncensored, yet sadly anticlimactic account of those three minutes.

I swore I wouldn’t write this post. But I couldn’t help myself. There’s just too much misinformation going around about the virtues of long copy over short (and, of course, of short copy over long). So in a likely vain attempt to settle this pointless argument once and for all, I’m gonna put in my 2 cents worth. Then I’ll shut up!

Google’s current dependence on link popularity inherently favors hub sites. Will future algorithms be any more equitable, or will sites with a relatively small search presence be forever fighting an up-hill battle? In this post, I take a look at a law of networks called the Matthew Effect (or the Law of Preferential Attachment) and consider its implications for the future of search engine optimization (SEO).

Join our Affiliate Program and you’ll earn 50% of every sale of ‘SEO Secrets’ ebook that you generate. The usual sale price for the book is USD $79.95, so you get $39.98!

Copywriting isn’t about cut-throat competition. A mix of collegiality, respect and cooperation is the best way to run a copywriting shop. Smart copywriters foster intelligent, mutally beneficial alliances with (some of) their competitors…

I’m curious. My gut tells me that if the design of your website or brochure is wrong for your audience, you’re wasting your money investing in copywriting. Well, maybe not wasting it, but certainly not making the most of it. First impressions count. And I reckon if your design’s tacky, people will conclude that your [...]

Perhaps it’s the second coffee talking. Or maybe I’ve just been thinking about SEO for too long (*yawn*). Whatever the case, this morning, it’s time for something a little lighter. Bring on the songwriting discussion! A while back, I discussed how effectively the lyrics of Cold Chisel’s ‘Bow River’ captivate the band’s target audience. And [...]

Pay $10 – $25 per blog post?! Wow! Put me down for 200 of those. I imagine they’ll be top shelf link bait! Just what I need for my SEO… C’mon! I know blogging is hard work and takes a lot of time, but do you really think the answer is outsourcing to someone cheap? [...]