Divine Write Copywriting Blog

All things copywriting – and quite a bit about SEO

You can’t fix client supplied copy. Don’t try!

May 1st, 2009

Whether you’re a copywriter or someone who’s about to hire one, this message is for you: 99% of the time, client supplied copy CANNOT BE FIXED. This video post explains why… You can’t fix client supplied copy. Don’t try! from Glenn Murray on Vimeo. Special Thanks This was my first HD video post. As I [...]

A streamlined quoting process for copywriters

April 16th, 2009

This is the system I use to create, send and archive my copywriting proposals. With it, I can bang out a proposal and automatically save it in the right place. All in about 3 minutes. (TIP: Turn your volume up; I need a new mic!) A streamlined quoting process for copywriters from Glenn Murray on [...]

A Guide to Using Facebook for Freelance Copywriters, Small Businesses and Professionals

April 9th, 2009

By Angie Haggstrom, Freedom Freelance. Facebook is a lot like your very own reception room. It’s a spot for professionals and small businesses to interact and introduce themselves to others, a sneak peak of who you are. If you’re going to make the most of it, branding and awareness should be your main focus. In [...]

Long copy v short copy – Evidence please?

April 7th, 2009

I’ve written on the subject of long versus short copy before. At length (if you’ll pardon the terrible pun – it’s my blog, whatdyagonnadoaboutit?!). So I won’t go on about it here. Suffice to say that I think it’s horses for courses, and that long copy works well for some audiences and not for others. [...]

SMX Sydney – Standout Speakers, Sessions & People

April 6th, 2009

Below is a review of SMX Sydney 2009. For a review of SMX Sydney 2010, visit live blog posts of the event (on Silver Pistol): SMX Sydney 2010 Day 1 and SMX Sydney 2010 Day 2. If you didn’t make it to SMX Sydney 2009, I’m afraid I have some bad news. It was awesome! [...]

Inverted pyramid v story-telling – Which copywriting approach do you use?

March 20th, 2009

What is the ‘Inverted Pyramid’ approach to copywriting? Paul Jones (director of Magneto Copywriting Training, and a guy who knows his stuff) published a very nice blog post today, about the ‘inverted pyramid’ approach to copywriting. You can read the details at his blog, but the essence of the inverted pyramid approach is that you [...]

Win 3 FREE pages of SEO copy

March 19th, 2009

Some of my Twitter followers talk to me a lot I love my Twitter followers (although I hate the term ‘followers’). They’re so helpful and friendly and giving. And I have some brilliant conversations with them. I’d like more of my followers to do the same But I keep seeing the same names and faces [...]

FREE SEO ebook, ‘SEO Secrets’ – 24hrs ONLY

March 13th, 2009

I want more affiliates, but there’s no obligation Yes, this book is completely FREE. No obligations. For 24 hours. Until 10am, March 14, 2009, Sydney time. But I’m not giving it away out of the goodness of my heart (although I like to think I’m a good guy!). I’m actually after more affiliates, to help [...]

Divine Write closed until March 2

February 13th, 2009

Time for a well-earned break! So we’re gonna be out of the office until March 2. If you have any questions, please email glenn@divinewrite.com. I’ll get back to you on my return. Thanks, Glenn.

All proceeds of SEO ebook sales going to bushfire charity

February 12th, 2009

The Victorian bushfires have been a terrible, terrible tragedy. More than 180 dead. Entire families lost. Towns absolutely devastated. Children gone. Parents gone. It’s heart-breaking. I’m a parent. I can’t conceive of losing my kids or of them suffering so badly. So I’m donating all proceeds from sales of my SEO ebook, from now until [...]

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