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Copywriting isn’t about cut-throat competition. A mix of collegiality, respect and cooperation is the best way to run a copywriting shop. Smart copywriters foster intelligent, mutally beneficial alliances with (some of) their competitors…

I’m curious. My gut tells me that if the design of your website or brochure is wrong for your audience, you’re wasting your money investing in copywriting.
Well, maybe not wasting it, but certainly not making the most of it.
First impressions count. And I reckon if your design’s tacky, people will conclude that your product or [...]

Perhaps it’s the second coffee talking. Or maybe I’ve just been thinking about SEO for too long (*yawn*). Whatever the case, this morning, it’s time for something a little lighter.
Bring on the songwriting discussion!
A while back, I discussed how effectively the lyrics of Cold Chisel’s ‘Bow River’ captivate the band’s target audience. And how we [...]

Pay $10 – $25 per blog post?! Wow! Put me down for 200 of those. I imagine they’ll be top shelf link bait! Just what I need for my SEO…
C’mon! I know blogging is hard work and takes a lot of time, but do you really think the answer is outsourcing to someone cheap? How [...]

Today’s ‘Marketing Pilgrim’ announced:
Facebook Note Removes British Juror from Trial

WHO removed her?! Unless Facebook has really extended its reach recently, I’m pretty sure IT didn’t remove the juror. I think it’s far more likely a judge did that!
The problem with this headline is that it’s written in the active voice but has no ‘Actor’. [...]

In today’s blog post at Search Engine Journal, Ann Smarty reveals results indicating that Google penalizes sites with over-optimized internal links.
Specifically, she examined the effect of linking to the Home page using keyword rich anchor text. These results are very instructive (thanks Ann!), and they make a lot of sense. Google is right to [...]

I just watched the ‘Rank is Dead’ video interview of Bruce Clay over at WebProNews. Very interesting and, above all, entertaining!
Bruce made some very interesting points, but ‘cmon, everyone has to recognize that he’s just beating up some buzz!
His claims that sites with ‘engagement objects’ (e.g. videos) will outrank sites without, simply because of those [...]

This is a question a client asked me a couple of days ago. And the answer is most definitely, no!
Your tagline is the written spearhead of your brand. You want your customers to remember it, and to always associate it with your company, your products and services. But it doesn’t need to explicitly refer to [...]

In his acclaimed book, The Adweek Copywriting Handbook, copywriting big-gun Joseph Sugarman likens sales copy to a slippery slide. He says the sole purpose of the headline is to get the reader to read the first line of copy, the sole purpose of the first line of copy is to get the reader to read [...]