What is the ‘Inverted Pyramid’ approach to copywriting?
Paul Jones (director of Magneto Copywriting Training, and a guy who knows his stuff) published a very nice blog post today, about the ‘inverted pyramid’ approach to copywriting. You can read the details at his blog, but the essence of the inverted pyramid approach is that you lead [...]

Some of my Twitter followers talk to me a lot
I love my Twitter followers (although I hate the term ‘followers’). They’re so helpful and friendly and giving. And I have some brilliant conversations with them.
I’d like more of my followers to do the same
But I keep seeing the same names and faces popping up in [...]

I want more affiliates, but there’s no obligation
Yes, this book is completely FREE. No obligations. For 24 hours. Until 10am, March 14, 2009, Sydney time.
But I’m not giving it away out of the goodness of my heart (although I like to think I’m a good guy!). I’m actually after more affiliates, to help me sell [...]

Time for a well-earned break! So we’re gonna be out of the office until March 2.
If you have any questions, please email glenn@divinewrite.com. I’ll get back to you on my return.
Thanks,
Glenn.

The Victorian bushfires have been a terrible, terrible tragedy. More than 180 dead. Entire families lost. Towns absolutely devastated. Children gone. Parents gone. It’s heart-breaking.
I’m a parent. I can’t conceive of losing my kids or of them suffering so badly.
So I’m donating all proceeds from sales of my SEO ebook, from now until midnight on [...]

“What’s more”, “Nevertheless”, “Of course”, “Needless to say”… Why do some reviewers think these devices are too informal for sentence-starters? Oh, and let’s not forget “Importantly”, “Just as importantly”, “Additionally” and “Furthermore”!
I wouldn’t say it happens all the time, but enough to make me wonder. After pointing to something in my copywriting portfolio and saying, [...]

I is a copywriter. So my blog posts are all free of grammatical errors and semantic ambiguities, right? Nup.
I write much as I speak. So my style is conversational and my posts share some of the errors of speech. And that’s ok. For two reasons:

My style is CLEARLY conversational. Readers see the signals immediately, so [...]

Missy Elliot didn’t mention her hips today. But I thought about ‘em anyway. And three hot and sweaty minutes later, my copywriting mojo was back. This is the complete, uncensored, yet sadly anticlimactic account of those three minutes.

I swore I wouldn’t write this post. But I couldn’t help myself. There’s just too much misinformation going around about the virtues of long copy over short (and, of course, of short copy over long). So in a likely vain attempt to settle this pointless argument once and for all, I’m gonna put in my 2 cents worth. Then I’ll shut up!

Google’s current dependence on link popularity inherently favors hub sites. Will future algorithms be any more equitable, or will sites with a relatively small search presence be forever fighting an up-hill battle? In this post, I take a look at a law of networks called the Matthew Effect (or the Law of Preferential Attachment) and consider its implications for the future of search engine optimization (SEO).