I’ll keep this short ‘n sweet. In honor of all the hard work the mums of the world are putting in, I’m running a Mothers Day Special on my ebooks. (It may be a bit like buying a lawnmower for your wife’s birthday present, but there you have it!) SEO Secrets — USD $79.95 $10 [...]

This is just a quick screencast illustrating how to use Wordle word clouds to tell what your copy is optimized for. This is something good SEO copywriters have been doing for quite a while, so there’s nothing new here. (One of the main reasons I’m posting it is so I can link to it for [...]

Here’s a quote from Aaron Wall’s recent post, ‘Paid Content: the New Paid Link’: “If paid links that subverts [sic] search relevancy algorithms shouldn’t count on the web graph, then why should Google trust paid content that subverts search relevancy algorithms?” Aaron is concerned specifically with the recent USA Today / Demand Media deal, which [...]

Google’s Head of Spam, Matt Cutts, recently revealed what SEO copywriters have known for years: including generic product copy (e.g. manufacturer supplied) in your product descriptions can cause problems with your search ranking. So yes, you’re far better off writing your own product descriptions. Don’t worry, it’s not as scary as it sounds! I know [...]

Copywriter-in-training Shae Baxter emailed me today with a question. I thought my answer might be useful to others. (Sorry, I’ve done this twice in a row now!) The Question Is web content writing different from web copywriting? Are there different skill sets involved? My Answer Thanks for your email. Unfortunately the answer is yes. Some [...]

A Twitter friend emailed me yesterday with a question about how best to leverage her wealth of articles, some of which she’d written for clients. My answer turned into something of an essay, so I thought I might publish it as a blog post, so others might benefit from it too.

I don’t read many writing blogs. When you write for a living, a writing blog has to be pretty good to keep you reading. But there’s one writing blog I’ve very quickly come to like. So much so, that I actually look forward to its daily posts (ruly-truly). In fact, I even went to the [...]

I received an email, yesterday, from a lady named Janelle, who failed to step back quickly enough when her boss asked who’d like to volunteer to write the company e-newsletter. Janelle wanted to know… She wanted to know if I had some sort of template for writing e-newsletters, what’s required if she re-publishes a free-reprint [...]

Monique Choy and Angus Gordon are great copywriters. I often refer prospects to them. Like yesterday… I got a call from a gentleman — let’s call him John — who wanted 6 pages of copy. We spent quite a bit of time discussing the ins and outs of the job, and I also offered some [...]

I’ll keep this short ‘n sweet: I’ve FINALLY release my new ebook, ‘Practical SEO Copywriting’. It captures most of what I know about SEO copy. Not just the theory, but the practice. How to do it right. How to handle the difficulties. And most importantly, how to balance the needs of Google against the needs [...]