I was recently interviewed by the very wonderful Serena Star and Johny B at Bondi FM. Have a listen if you’re keen to hear an intro to SEO and SEO copywriting, or if you’re keen to hear how I made a start in (was pushed into) the industry. Note that Serena runs a couple of [...]

An aspiring copywriter emailed me with a question, the other day. He’d noticed that a lot of the samples in my portfolio are shown in their end state — i.e. design + copy. As someone investigating how to become a copywriter, he was concerned that he wouldn’t be able to do this in his own [...]

Get ready for a rant. (And comment if you think I’m wrong. Or right.) A good client asked me to write some web copy to promote his SEO service. Fine. No problems. I’ve done that many times. So I asked for some details: ME: “I need more information about your SEO service. At the moment, [...]

Recently I released an ebook with Darren Rowse (aka Problogger). We launched it at a discounted price of $9.97, and said we’d be putting the price up to $14.97 on Sept 1. But we’ve changed our minds… Come Sept 1, we’ll be increasing the price to $29.97 instead. Why are we updating the book so [...]

I know what you’re thinking: “Can’t be done”. But I beg to differ. It can… now. Australia’s leading blogger, Darren Rowse (aka ProBlogger), and I have just launched our new ebook, The Copywriting Scorecard for Bloggers. It’s a nice little resource that allows you to objectively measure the quality of your blog posts, from a [...]

My brother-in-law Phil has a real way with words. He’s also something of a stand-up comedian. So I’ve been at him to write freelance for me, but he keeps ignoring me. I thought it was simply ‘coz Paul Cunningham says I’m hard to work for, but it turns out he’s just not comfortable with the [...]

Ok. I’d really like to set some things straight on the issue of paid, high volume content (hereafter ‘sausage-factory’ content). Why do I want to set things straight? Because it may seem I have opposing views on it (and I like to think there are a couple of people, at least, who care)… I’ve been [...]

2011 Update: I’m running this Mothers Day Special again this year. If you’d like to see your mum as baffled as the lovely lady below, buy her an ebook (or two) about SEO, for only $20… Remember my Mothers Day ebook special? Where I reduced my ebooks to $10 each? And where I said anyone [...]

Rand Fishkin has published a very helpful post on SEO myths versus reality. An excellent read. But I think he — like many other SEOs — undervalues content. Especially for SMBs. Rand’s problem attitude to content This is the attitude I’m talking about: “Those brands and sites that have… users invested in promoting their work [...]

I get many emails asking for advice on how to become a successful freelance copywriter. I love helping, but I’ve always wished I had a better way of doing it. I think this video is that better way. In this video, I discuss my top 10 tips for becoming a successful freelance copywriter. Not just [...]