Although you shouldn’t get too hung up on keyword density (see my previous post on SEO copy keyword density for an explanation), if you’re aiming for a density of around 2-3%, you’ll find that this isn’t easy to achieve, without compromising the readability of your copy. The easiest way to do it is to be specific. [...]

One of the most important aspects of optimizing your site for search engines (SEO) is your web copy. Google and the other search engines read the words on your page to figure out what your site is about and which searches they should display it in. But they don’t read like humans. We actually make [...]

As mentioned in my previous entry on using links in SEO copy, keywords in the links within your copy are particularly important in SEO. Unfortunately, however, search engines and humans like different things when it comes to links. Search engines like to see your keywords used toward the top of the page. So if you’re [...]

When assessing what your website is about, search engines pay close attention to the words you use in your text links and headings (and it’s also argued that they pay more attention to the copy at the top of the page than to the copy at the bottom of the page). So make sure your [...]

As a rule of thumb, it’s easier and more effective to target keyword phrases than single keywords in your SEO web copy. Why? Because: The more specific the keyword, the fewer websites there will be targeting it. This means you’ll move up the rankings faster, and you’ll find it easier to achieve a high ranking. [...]

Before you can start optimizing your web copy and meta tags, you need to know what words you’re optimizing it for. What words do you want to rank well for? To answer this question, you need to know what words your customers (or potential customers) are searching for. This is called performing a keyword analysis. [...]

Search engines don’t see websites the way you and I do. They require your site to be designed a particular way. If you don’t observe a few rules of thumb, you can severely hamper your search engine presence. Following is a list of the main things you need to be aware of. I’m no web [...]

You’ve no doubt heard a little (or a lot) about SEO. Chances are, not all of it has been very clear. Hopefully this entry will shed some light on the subject for you. SEO stands for Search Engine Optimization. Basically, it’s the art of increasing your site’s search engine ranking (in the natural search results [...]

The short answer is, “no”. The long answer is, “yes, but only if you’re more concerned with pleasing visitors than pleasing search engines”. “Huh?” Here’s the truth of the matter. Writing search engine-friendly web copy is pretty easy. You just have to include enough of the write words in the right places. Sure, there’s a [...]

This blog is dedicated to all things copywriting. It covers copywriting generally, as well as the specialist fields of advertising copywriting, website copywriting, SEO copywriting, article writing, brochure copywriting, DM copywriting, and speech writing. It also covers many non-copywriting aspects of SEO (e.g. keyword analysis, link building, meta tags) and many general writing issues (e.g. [...]