http://www.divinewrite.com/blog All things copywriting - and quite a bit about SEO Sun, 20 Jul 2008 23:56:36 +0000 http://backend.userland.com/rss092 en Although I try to blog about copywriting most of the time, I just couldn't help myself with this one. Strictly speaking, it's not really copywriting related. Having said that, I think most copywriters would find this tool useful. But then again, I think most computer users would! If you’re anything like ... http://www.divinewrite.com/blog/2008/07/17/great-tool-for-maintaining-a-clean-desktop/ I was recently asked if I’d be interested in writing some articles to increase a company’s search presence. I had to turn the job down, though, because the client was only prepared to pay US $10 per 500 words. (Actually, in light of my article PR experience, they generously upped ... http://www.divinewrite.com/blog/2008/06/04/why-most-article-marketers-are-doomed-to-failure/ I'm working on an SEO copy job for a natural therapist, at the moment. They're doing their own keyword analysis (with a little help from me along the way). Over the weekend, they spent a lot of time thinking about and researching their keywords. Having never done any keyword analysis ... http://www.divinewrite.com/blog/2008/06/02/some-real-life-advice-on-keyword-analysis/ We all know the advertising truism: focus on the positives, not the negatives. You’ll sell more by talking up the benefits of buying, than you will by harping on the risks of not. In his book, ‘Scientific Advertising’, legendary ad-man, Claude Hopkins, says: “We are attracted by sunshine, beauty, happiness, health, success. ... http://www.divinewrite.com/blog/2008/05/30/positive-versus-negative-advertising/ Just read some very interesting statistics presented by one of my favourite writers, Gerry McGovern. (The statistcis weren't from his research; he was just discussing them.) According to a February 2008 study published by the Association of National Advertisers and Forrester Research, "Sixty-two percent of marketers believe traditional television advertising has ... http://www.divinewrite.com/blog/2008/03/31/the-demise-of-tv-advertising/ 'Link baiting' may just be a fancy name for 'good web content', but it's a handy reminder that content is critical to a high search engine ranking. Simply put, it's about making your site content so good that people can't help but link to it. They feel they'd be doing ... http://www.divinewrite.com/blog/2008/03/26/link-baiting-a-great-way-to-generate-link-popularity/ I’m proud to announce that Divine Write is partnering with GetUp (Australia’s leading political activism website) in its ‘Oz in 30 Seconds’ competition. The 'Oz in 30 Seconds' competition GetUp is inviting every-day Australians to produce an ad that shows their vision of Australia. The Top 10 ads – as judged by ... http://www.divinewrite.com/blog/2007/05/31/divine-write-partnering-with-getup/ Something light today... I didn't write the below (wish I did), and I don't know who did, but from a copywriter's perspective, the outcome certainly is a great interpretation of a brief! A college class was told to write a short story in as few words as possible. They were told that ... http://www.divinewrite.com/blog/2007/03/26/perfect-writing/ Just a quick post this time... I quite often find myself recommending tools or specific applications of tools for copywriting and SEO copywriting. So I thought I'd cut out the middle-man and simply publish my list and a few comments on each tool. So here's my list of copywriting tools and ... http://www.divinewrite.com/blog/2007/03/19/copywriting-tools-seo-copywriting-tools/ While this isn't, strictly speaking, the domain of the copywriter, it is a question I get asked quite often. In fact, this question came up recently in one of our forums (see Please critique my 'Contact' page. As you might expect, my answer to this question is based on my understanding ... http://www.divinewrite.com/blog/2007/03/05/do-i-include-my-email-address-on-my-contact-page/