Using Word Clouds for SEO copywriting: Ensuring your web copy is appropriately optimized
April 14th, 2010
This is just a quick screencast illustrating how to use Wordle word clouds to tell what your copy is optimized for. This is something good SEO copywriters have been doing for quite a while, so there’s nothing new here. (One of the main reasons I’m posting it is so I can link to it for clients when preparing strategies, etc.)
If you’re not already doing this (or worse, you’re still relying on keyword density), you should find this screencast useful.
Using Word Clouds for SEO: Ensuring your web copy is appropriately optimized from Glenn Murray on Vimeo.
Filed under: SEO Copy, word cloud, wordle
I like how “crap” was a fairly prominent word in that cloud :-)
HA! Wonder how many people would think it appropriate if I started ranking for that!
Hey Glenn,
Great site. I’m going to buy your book. This topic was new to me and provided an extremely suprising look into the content on my site. Words that I thought I had optimized for didn’t even show in the cloud.
Thanks,
Brian
Hey Glenn,
I notice Wordle only highlights instances of exact words. Does this differ to the way search engines actually operate? For example the words run,
running, runner would be recognised once each by Wordle. Would a search engine apply greater logic and recognise these three words as being related?
Jason
P.S Great mother’s day special, I’m about to buy the e-books!
Hey Jason. Good question. The answer is yes… and no.
Google definitely knows “running” & “runner” are different words. But it will often bold “runner” in the SERPs even if the user searched for “running”. That’s because it’s also smart enough to know that those words are related.
For a related discussion, check out my guest post at Science for SEO, http://www.scienceforseo.com/guest-posts/seo-copywriting-is-dead-here%E2%80%99s-proof/.
Wonderful video for all the copywriters.
aurelia of copymarket