http://www.divinewrite.com/blog/copywriting/web-copy/seo-copy/keyword-analysis-finding-out-what-your-customers-are-searching-for/ All things copywriting - and quite a bit about SEO Tue, 31 Jan 2012 22:04:21 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.divinewrite.com/blog/copywriting/web-copy/seo-copy/keyword-analysis-finding-out-what-your-customers-are-searching-for/comment-page-1/#comment-28675 Glenn Murray Fri, 24 Jul 2009 06:34:47 +0000 http://www.divinewrite.com/blog/2006/10/09/keyword-analysis-finding-out-what-your-customers-are-searching-for/#comment-28675 Yes, WordTracker was US-centric last time I checked. I prefer Google's tools from an accuracy point of view. WordTracker's good for its ability to think laterally though. Apparently Keyword Discovery has an Australian-only option. Yes, WordTracker was US-centric last time I checked. I prefer Google’s tools from an accuracy point of view. WordTracker’s good for its ability to think laterally though. Apparently Keyword Discovery has an Australian-only option.

]]> http://www.divinewrite.com/blog/copywriting/web-copy/seo-copy/keyword-analysis-finding-out-what-your-customers-are-searching-for/comment-page-1/#comment-28649 Linda Suttie Thu, 23 Jul 2009 00:33:54 +0000 http://www.divinewrite.com/blog/2006/10/09/keyword-analysis-finding-out-what-your-customers-are-searching-for/#comment-28649 Glenn I've read that WordTracker is only useful for the U.S. and only uses American terms e.g. gas instead of petrol, trash instead of garbage. I've read that Google Keyword Tool is better and it's free. What are your thoughts? Glenn I’ve read that WordTracker is only useful for the U.S. and only uses American terms e.g. gas instead of petrol, trash instead of garbage. I’ve read that Google Keyword Tool is better and it’s free. What are your thoughts?

]]> http://www.divinewrite.com/blog/copywriting/web-copy/seo-copy/keyword-analysis-finding-out-what-your-customers-are-searching-for/comment-page-1/#comment-14976 Keywords and copy…. essential elements of niche marketing | Beyond Niche Marketing Tue, 16 Oct 2007 15:55:54 +0000 http://www.divinewrite.com/blog/2006/10/09/keyword-analysis-finding-out-what-your-customers-are-searching-for/#comment-14976 [...] Over and over again, marketing experts EVERYWHERE beg and plead with business owners to begin with their target audience in mind.  A much touted key to success is to write copy with the end user in mind instead of writing copy for the search engines.  After all, heavy traffic without conversions to sales is not the key to a profitable online experience.  But writing with the end user in mind eventually leads us back to targeting a niche market. An interesting thing happens when you start thinking of your target audience… you begin to include elements in your copy that reduce customer anxiety. [...] [...] Over and over again, marketing experts EVERYWHERE beg and plead with business owners to begin with their target audience in mind.  A much touted key to success is to write copy with the end user in mind instead of writing copy for the search engines.  After all, heavy traffic without conversions to sales is not the key to a profitable online experience.  But writing with the end user in mind eventually leads us back to targeting a niche market. An interesting thing happens when you start thinking of your target audience… you begin to include elements in your copy that reduce customer anxiety. [...]

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