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Mothers Day Special fallout – Watch one very surprised mum get an SEO ebook for Mothers Day

May 18th, 2010

2011 Update: I’m running this Mothers Day Special again this year. If you’d like to see your mum as baffled as the lovely lady below, buy her an ebook (or two) about SEO, for only $20…

Remember my Mothers Day ebook special? Where I reduced my ebooks to $10 each? And where I said anyone who actually gave the ebooks to their mum, and filmed the event (complete with an explanation of what they are and why she’s getting them) would get a full refund? Well here’s the fallout. Watch and laugh as Matt MacIntosh’s very surprised mums get an SEO ebook for Mothers Day!

“Mom, I brought you a second Mothers Day gift…”

And here’s Matt’s blog post on the matter, which is quite entertaining in itself! Thanks Matt, great work!

Filed under: Copywriting, ebook, seo copywriting ebook, seo ebook

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15 Comments - Leave yours...

Rob McGuire (@robmcguire) wrote on May 18th, 2010 @ 9:53 am
This is great! I imagine my mom would have given me that blank stare as well had I done something like this.
Glenn (Owner) (@divinewrite) wrote on May 18th, 2010 @ 10:00 am
I know. I can imagine my mum too. Although she probably would have sworn at me!
Johanna Baker-Dowdell wrote on May 18th, 2010 @ 3:46 pm
This is hilarious! My mum isn’t even sure how to turn the computer on, let alone optimise her website using Glenn’s techniques.
Lisa Davis wrote on May 18th, 2010 @ 5:20 pm
Corny, I love it….It’s so Quirky. I am a Mum and I want the Book :)

My Mum only got an ATM card 8 years ago…Go Mumma
Matthew MacIntosh wrote on May 19th, 2010 @ 8:32 pm
Thanks, everybody!

I just let my mom know that her video has received 77 views in the past 48 hours. She always dreamed of being famous… although I’m not sure this is how she hoped it would go down. I reminded her that are far more embarrassing ways to gain notoriety… remember Divine Brown??
Glenn Murray (@divinewrite) wrote on May 20th, 2010 @ 9:19 am
Hey Matt. Your mum’s a celebrity. And such a good sport. Tell her we love her! My mum wouldn’t have been have that diplomatic! lol
Peter Wallhead wrote on May 4th, 2011 @ 4:00 pm
Link to Matt’s blog seems to be broken?
Glenn (Owner) (@divinewrite) wrote on May 4th, 2011 @ 4:01 pm
Hey Peter. Thanks. Yeah, someone just told me that. Haven’t had a chance to look into it yet.
Kirsty wrote on May 4th, 2011 @ 4:46 pm
love it!
Gabriella Sannino wrote on May 4th, 2011 @ 11:37 pm
LOLOL this is brilliant… that mom is priceless!
Glenn (Owner) (@divinewrite) wrote on May 4th, 2011 @ 11:39 pm
I know. She’s such a good sport, but so clearly unenthused. I remember watching the vid with my wife last year, and laughing (squeaking) so hard in her ear I nearly deafened her!
Shane wrote on June 11th, 2011 @ 9:49 pm
I appreciate !
Linda wrote on June 14th, 2011 @ 2:57 am
That’s really sweet! Too funny! I could just see my mother having the same reaction. That was really nice.