Comments on: Inverted pyramid v story-telling – Which copywriting approach do you use? http://www.divinewrite.com/blog/copywriting/inverted-pyramid-storytelling-copywriting-approach/ All things copywriting - and quite a bit about SEO Thu, 29 Jul 2010 15:17:53 +1000 http://wordpress.org/?v=2.8.6 hourly 1 By: My thoughts on ’sausage-factory’ content: Let’s set some things straight http://www.divinewrite.com/blog/copywriting/inverted-pyramid-storytelling-copywriting-approach/comment-page-1/#comment-37299 My thoughts on ’sausage-factory’ content: Let’s set some things straight Thu, 27 May 2010 02:59:02 +0000 http://www.divinewrite.com/blog/?p=265#comment-37299 [...] written about how to write quality, respectful, positive, easy-to-read, engaging, compelling, effective [...] [...] written about how to write quality, respectful, positive, easy-to-read, engaging, compelling, effective [...]

]]> By: Angus Gordon http://www.divinewrite.com/blog/copywriting/inverted-pyramid-storytelling-copywriting-approach/comment-page-1/#comment-26194 Angus Gordon Fri, 20 Mar 2009 05:19:49 +0000 http://www.divinewrite.com/blog/?p=265#comment-26194 I agree that it's horses for courses. But the two approaches aren't diametrically opposite: after all, IIRC the term "inverted pyramid" was originally coined to dissuade journalists from "burying the lede" when writing a news *story*. I like to think every good piece of writing includes elements of storytelling. I guess the difference is that the "slippery slope" style of story leads by making a *promise*, and tries to maintain some kind of suspense about how it will be fulfilled. I agree that it’s horses for courses. But the two approaches aren’t diametrically opposite: after all, IIRC the term “inverted pyramid” was originally coined to dissuade journalists from “burying the lede” when writing a news *story*. I like to think every good piece of writing includes elements of storytelling.

I guess the difference is that the “slippery slope” style of story leads by making a *promise*, and tries to maintain some kind of suspense about how it will be fulfilled.

]]> By: Amanda Jephtha http://www.divinewrite.com/blog/copywriting/inverted-pyramid-storytelling-copywriting-approach/comment-page-1/#comment-26186 Amanda Jephtha Fri, 20 Mar 2009 00:15:06 +0000 http://www.divinewrite.com/blog/?p=265#comment-26186 Great points, G. If you know your reader will scan the article, then the inverted pyramid will provide the most information in the least amount of time. The reader can also stop scanning once they have the info they need, without worrying about missing out on anything important. However, story-telling includes emotions. If you know your readers actually read rather than scan, then story-telling wins hands down. As emotional creatures, readers will more easily relate to you and your message; combined with powerful prose, the story-telling method will be more effective in helping you achieve your goal. Great points, G.

If you know your reader will scan the article, then the inverted pyramid will provide the most information in the least amount of time. The reader can also stop scanning once they have the info they need, without worrying about missing out on anything important.

However, story-telling includes emotions. If you know your readers actually read rather than scan, then story-telling wins hands down. As emotional creatures, readers will more easily relate to you and your message; combined with powerful prose, the story-telling method will be more effective in helping you achieve your goal.

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