Comments on: 5 Reasons Why Homepage Copy is so Expensive

By: Matt Pattinson (copywriter)

Matt Pattinson (copywriter) — Fri, 26 Mar 2010 03:35:55 +0000

Interesting post on the importance of homepage copy and subsequent costs.

Enjoyed the read,

Thanks

Matt

By: Mark

Mark — Sun, 27 Dec 2009 07:54:40 +0000

Thanks for this post! I’ve always found it very hard when discussing quotes with potential clients to explain why the cost for homepage copywrite is spiked. I know the reasons why myself , but have often failed to communicate this with the client – leaving them feeling that I’m trying to pull a fast one. I’ll definitely use the points you’ve raised here to help put together a sound response in the future. Thanks again for posting.

By: Benedict

Benedict — Thu, 24 Sep 2009 22:17:06 +0000

I take 2-3 times the amount of time to build a Home or “key” page and of course need to charge accordingly.

It’s funny how business peple seem to know that a Home page is more important than other pages yet balk at paying more to have it done well.

Thanks for the article.

:-)

By: Karri Flatla

Karri Flatla — Fri, 18 Sep 2009 15:33:51 +0000

@louisedemaris Absolutely agreed re homepage copy length. The homepage has to be short and sweet yet say a great deal … all above the fold if humanly possible. And for some sites, a 2-3 sentence welcome blurb will simply not be enough information for the user.

By: Louise Desmarais

Louise Desmarais — Fri, 18 Sep 2009 14:38:58 +0000

Well said Kerri.

I have a tiered pricing structure for writing websites and yes, the home page costs more – and your article is clear justification.

Another point to add is that prime messaging needs to appear above the fold, and often home pages are more than 30 words – particularly if SEO plays a factor. (You may need more words to work keyphrases in smoothly.)
Depending on masthead etc., it can be challenging to fit the right words into this real estate.

Thanks for writing this article and to Glenn for posting it!