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Divine Write Copywriting Blog

All things copywriting - and quite a bit about SEO 


Facebook did WHAT?!

November 25, 2008

Today’s ‘Marketing Pilgrim’ announced:
Facebook Note Removes British Juror from Trial

WHO removed her?! Unless Facebook has really extended its reach recently, I’m pretty sure IT didn’t remove the juror. I think it’s far more likely a judge did that!
The problem with this headline is that it’s written in the active voice but has no ‘Actor’. [...]



Google is right to penalize sites that over-optimize internal links

November 21, 2008

In today’s blog post at Search Engine Journal, Ann Smarty reveals results indicating that Google penalizes sites with over-optimized internal links.
Specifically, she examined the effect of linking to the Home page using keyword rich anchor text. These results are very instructive (thanks Ann!), and they make a lot of sense. Google is right to [...]




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