Missy Elliot didn’t mention her hips today. But I thought about ‘em anyway. And three hot and sweaty minutes later, my copywriting mojo was back. This is the complete, uncensored, yet sadly anticlimactic account of those three minutes.

Perhaps it’s the second coffee talking. Or maybe I’ve just been thinking about SEO for too long (*yawn*). Whatever the case, this morning, it’s time for something a little lighter.
Bring on the songwriting discussion!
A while back, I discussed how effectively the lyrics of Cold Chisel’s ‘Bow River’ captivate the band’s target audience. And how we [...]

We’re enjoying some much-needed rain in Sydney today, so I thought I’d celebrate with a more light-hearted post.
A couple of years back, someone sent me this gem, previously published in an issue of Vertigo, the much-loved student magazine of the University of Technology, Sydney. Penned by editor, Pat Armstrong, this very funny piece deconstructs MC [...]

You may have noticed in the About page for this blog that I threatened to occasionally chat about the lighter side of writing. Well, given the dry nature of my recent SEO copy posts, I’ve decided that the time has come to carry out my threat!
So I’m gonna talk about the lyrics of perhaps Australia’s [...]