Facebook did WHAT?!
November 25, 2008
Today’s ‘Marketing Pilgrim’ announced:
Facebook Note Removes British Juror from Trial
WHO removed her?! Unless Facebook has really extended its reach recently, I’m pretty sure IT didn’t remove the juror. I think it’s far more likely a judge did that!
The problem with this headline is that it’s written in the active voice but has no ‘Actor’. [...]
Posted in: Copywriting, Facebook, Headlines, Readability, Social Media, Usability, Web Copy
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