When I first checked Twitter out, I didn’t get it. Like you, I’m always too busy. So I had one quick look, couldn’t see the immediate benefit, and (much to my own misfortune) I didn’t come back for months. It wasn’t until I had the privilege of seeing Darren Rowse present at a Search Engine [...]

If you run a phpBB forum (as I do), and it’s older than v3 (as mine is), and search engine presence is important to you (as mine is) then you should probably consider upgrading to phpBB v3 (as I am). Apparently older versions of phpBB create something called a ‘bot-trap’ because they generate urls with [...]

I’ve just upgraded FreeCopywriting.com. Here’s how it works: You write some copy and submit it to FreeCopywriting.com Google automatically displays ads whenever someone views that copy Google pays a commission whenever someone clicks on one those ads Half the time, that commission goes to me. The other half of the time, it goes to you [...]

I’m working on an SEO copy job for a natural therapist, at the moment. They’re doing their own keyword analysis (with a little help from me along the way). Over the weekend, they spent a lot of time thinking about and researching their keywords. Having never done any keyword analysis before, they found this process [...]

Just a quick post this time… I quite often find myself recommending tools or specific applications of tools for copywriting and SEO copywriting. So I thought I’d cut out the middle-man and simply publish my list and a few comments on each tool. So here’s my list of copywriting tools and SEO copywriting tools. If [...]

One of the most important aspects of optimizing your site for search engines (SEO) is your web copy. Google and the other search engines read the words on your page to figure out what your site is about and which searches they should display it in. But they don’t read like humans. We actually make [...]

Before you can start optimizing your web copy and meta tags, you need to know what words you’re optimizing it for. What words do you want to rank well for? To answer this question, you need to know what words your customers (or potential customers) are searching for. This is called performing a keyword analysis. [...]

Search engines don’t see websites the way you and I do. They require your site to be designed a particular way. If you don’t observe a few rules of thumb, you can severely hamper your search engine presence. Following is a list of the main things you need to be aware of. I’m no web [...]