Archive for the ‘SEO’ Category

Copywriting tools & SEO copywriting tools

Monday, March 19th, 2007

Just a quick post this time… I quite often find myself recommending tools or specific applications of tools for copywriting and SEO copywriting. So I thought I’d cut out the middle-man and simply publish my list and a few comments on each tool.
So here’s my list of copywriting tools and SEO copywriting tools. If you [...]

Steal search ranking from your competitors!

Monday, February 19th, 2007

One of the best ways to build the link popularity of your site (thereby increasing your search engine rank) is to check where your competitors’ links are coming from, and try to get links from those sites yourself. (You’ll be surprised where some of their links come from.)
Yes, it’s a simple idea, but when you [...]

How to get link partners & boost your rank

Wednesday, January 31st, 2007

Probably the most well known method of generating inbound links is to look for link partners. This is done in a variety of ways:

ask customers to link to your site (possibly in return for a link to theirs)
ask suppliers to link to your site (possibly in return for a link to theirs)
look for relevant high [...]

How to generate lots of ideal links to your site for a high ranking

Thursday, January 25th, 2007

There are many possible ways to generate links. Some are dubious (like auto-generation software, and sites set up by webmasters simply to host links to their other sites) and I won’t be discussing them here. Others, like those discussed below, are legitimate.
NOTE: Link generation is an ongoing (often tedious) task. You need to be [...]

Inbound links – key to a high ranking

Monday, January 22nd, 2007

Sorry for my long delay in posting. For the first time in history, I had a long break over Christmas. Only fully back on board today. Now back to business…
What gives you a high ranking in the search engine? Well, assuming you’ve completed step one (i.e. you’ve optimized your website for your target keywords), there’s [...]

Optimizing your HTML code for search engines

Tuesday, December 5th, 2006

Within the HTML code behind your page, there are things called ‘meta tags’. These are short notes within the header of the code which describe some aspects of your page to the search engines. Although there is some debate over how important meta tags are when it comes to SEO, it’s generally agreed that they [...]

SEO copy – Plural or Singular Keywords?

Wednesday, November 8th, 2006

When you’re writing your SEO copy, chances are there’ll come a time when you’ll wonder whether you should target the plural of your keyword or the singular.
e.g. Do I target “tennis shoe” or “tennis shoes”?
To answer this question, the first thing you need to do is find out what your target visitors are actually searching [...]

Do I have to target exact phrases in my SEO copy?

Wednesday, October 25th, 2006

The short answer is no.
The long answer follows…
As soon as you start optimizing your web copy, you’ll realise that it’s quite difficult to repeat your keyword again and again, without your copy becoming very unfriendly to readers.
This is particularly problematic when you’re targeting very specific keyword phrases. For example, for me, targeting “copywriter” is quite [...]

Keyword Density – The fact and the fiction

Monday, October 16th, 2006

One of the most important aspects of optimizing your site for search engines (SEO) is your web copy. Google and the other search engines read the words on your page to figure out what your site is about and which searches they should display it in.
But they don’t read like humans. We actually make sense [...]

Using unmarked links in your SEO copy

Thursday, October 12th, 2006

As mentioned in my previous entry on using links in SEO copy, keywords in the links within your copy are particularly important in SEO.
Unfortunately, however, search engines and humans like different things when it comes to links. Search engines like to see your keywords used toward the top of the page. So if you’re using [...]

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