“Out him! Out him! Out him! People have a right to know!” Sounds very familiar, doesn’t it? But if you think I’m talking about lifting the lid on the personal lives of the Neil Patrick Harrises and T. R. Knights of this world, think again. I’m talking about exposing black-hat SEOs for the depraved, oiled-up, [...]

I read an interesting blog post today: Low value content is destroying your website. The guts of the post: most pages of most websites are low value. People hardly ever visit them, and if they do stumble upon them, they tend not to return. Only a handful of pages are visited often. Furthermore, “… what [...]

I’m ashamed to say it, but many SEOs are just plain dishonest. They know that Search Engine Optimization (SEO) is an utter mystery to most of their customers, and that nobody outside of Google really, truly knows Google’s ranking rules. So they lie. And they get away with it. This article lifts the lid on [...]

When I first checked Twitter out, I didn’t get it. Like you, I’m always too busy. So I had one quick look, couldn’t see the immediate benefit, and (much to my own misfortune) I didn’t come back for months. It wasn’t until I had the privilege of seeing Darren Rowse present at a Search Engine [...]

Article marketing, article PR, article submission, article distribution… Whatever you want to call it, it’s a great way to generate backlinks. But are those backlinks really of any use? I decided to find out. For quite a few years now, I’ve been using article PR as a link building method. For an SEO copywriter, it [...]

Which do you use? US or British (Australian) English in your web copy? Your website is globally accessible, so your readers could come from anywhere. It may seem a trivial consideration, but many readers really care. British readers, for instance, tend to have a strong preference for British English. US readers tend to prefer US [...]

If you run a phpBB forum (as I do), and it’s older than v3 (as mine is), and search engine presence is important to you (as mine is) then you should probably consider upgrading to phpBB v3 (as I am). Apparently older versions of phpBB create something called a ‘bot-trap’ because they generate urls with [...]

I’ve just upgraded FreeCopywriting.com. Here’s how it works: You write some copy and submit it to FreeCopywriting.com Google automatically displays ads whenever someone views that copy Google pays a commission whenever someone clicks on one those ads Half the time, that commission goes to me. The other half of the time, it goes to you [...]

I’m working on an SEO copy job for a natural therapist, at the moment. They’re doing their own keyword analysis (with a little help from me along the way). Over the weekend, they spent a lot of time thinking about and researching their keywords. Having never done any keyword analysis before, they found this process [...]

Just read some very interesting statistics presented by one of my favourite writers, Gerry McGovern. (The statistcis weren’t from his research; he was just discussing them.) According to a February 2008 study published by the Association of National Advertisers and Forrester Research, “Sixty-two percent of marketers believe traditional television advertising has become less effective in [...]