Within the HTML code behind your page, there are things called ‘meta tags’. These are short notes within the header of the code which describe some aspects of your page to the search engines. Although there is some debate over how important meta tags are when it comes to SEO, it’s generally agreed that they [...]

As a rule of thumb, it’s easier and more effective to target keyword phrases than single keywords in your SEO web copy. Why? Because:

The more specific the keyword, the fewer websites there will be targeting it. This means you’ll move up the rankings faster, and you’ll find it easier to achieve a high ranking.
The search [...]