I’m working on an SEO copy job for a natural therapist, at the moment. They’re doing their own keyword analysis (with a little help from me along the way). Over the weekend, they spent a lot of time thinking about and researching their keywords. Having never done any keyword analysis before, they found this process [...]

Just a quick post this time… I quite often find myself recommending tools or specific applications of tools for copywriting and SEO copywriting. So I thought I’d cut out the middle-man and simply publish my list and a few comments on each tool. So here’s my list of copywriting tools and SEO copywriting tools. If [...]

When you’re writing your SEO copy, chances are there’ll come a time when you’ll wonder whether you should target the plural of your keyword or the singular. e.g. Do I target “tennis shoe” or “tennis shoes”? To answer this question, the first thing you need to do is find out what your target visitors are [...]

The short answer is no. The long answer follows… As soon as you start optimizing your web copy, you’ll realise that it’s quite difficult to repeat your keyword again and again, without your copy becoming very unfriendly to readers. This is particularly problematic when you’re targeting very specific keyword phrases. For example, for me, targeting [...]

As a rule of thumb, it’s easier and more effective to target keyword phrases than single keywords in your SEO web copy. Why? Because: The more specific the keyword, the fewer websites there will be targeting it. This means you’ll move up the rankings faster, and you’ll find it easier to achieve a high ranking. [...]

Before you can start optimizing your web copy and meta tags, you need to know what words you’re optimizing it for. What words do you want to rank well for? To answer this question, you need to know what words your customers (or potential customers) are searching for. This is called performing a keyword analysis. [...]