Get ready for a rant. (And comment if you think I’m wrong. Or right.) A good client asked me to write some web copy to promote his SEO service. Fine. No problems. I’ve done that many times. So I asked for some details: ME: “I need more information about your SEO service. At the moment, [...]

Rand Fishkin has published a very helpful post on SEO myths versus reality. An excellent read. But I think he — like many other SEOs — undervalues content. Especially for SMBs. Rand’s problem attitude to content This is the attitude I’m talking about: “Those brands and sites that have… users invested in promoting their work [...]

A Twitter friend emailed me yesterday with a question about how best to leverage her wealth of articles, some of which she’d written for clients. My answer turned into something of an essay, so I thought I might publish it as a blog post, so others might benefit from it too.

Below is a review of SMX Sydney 2009. For a review of SMX Sydney 2010, visit live blog posts of the event (on Silver Pistol): SMX Sydney 2010 Day 1 and SMX Sydney 2010 Day 2. If you didn’t make it to SMX Sydney 2009, I’m afraid I have some bad news. It was awesome! [...]

I want more affiliates, but there’s no obligation Yes, this book is completely FREE. No obligations. For 24 hours. Until 10am, March 14, 2009, Sydney time. But I’m not giving it away out of the goodness of my heart (although I like to think I’m a good guy!). I’m actually after more affiliates, to help [...]

Google’s current dependence on link popularity inherently favors hub sites. Will future algorithms be any more equitable, or will sites with a relatively small search presence be forever fighting an up-hill battle? In this post, I take a look at a law of networks called the Matthew Effect (or the Law of Preferential Attachment) and consider its implications for the future of search engine optimization (SEO).

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Pay $10 – $25 per blog post?! Wow! Put me down for 200 of those. I imagine they’ll be top shelf link bait! Just what I need for my SEO… C’mon! I know blogging is hard work and takes a lot of time, but do you really think the answer is outsourcing to someone cheap? [...]

In today’s blog post at Search Engine Journal, Ann Smarty reveals results indicating that Google penalizes sites with over-optimized internal links. Specifically, she examined the effect of linking to the Home page using keyword rich anchor text. These results are very instructive (thanks Ann!), and they make a lot of sense. Google is right to [...]

I just watched the ‘Rank is Dead’ video interview of Bruce Clay over at WebProNews. Very interesting and, above all, entertaining! Bruce made some very interesting points, but ‘cmon, everyone has to recognize that he’s just beating up some buzz! His claims that sites with ‘engagement objects’ (e.g. videos) will outrank sites without, simply because [...]