A Twitter friend emailed me yesterday with a question about how best to leverage her wealth of articles, some of which she’d written for clients. My answer turned into something of an essay, so I thought I might publish it as a blog post, so others might benefit from it too.

If you didn’t make it to SMX Sydney, I’m afraid I have some bad news. It was awesome! Great speakers, quality content, and some genuine people floating around.
This post is little more than a brain-dump. I’m just gonna mention some of the great people I met and list some of my takeaways (bear in mind, [...]

I want more affiliates, but there’s no obligation
Yes, this book is completely FREE. No obligations. For 24 hours. Until 10am, March 14, 2009, Sydney time.
But I’m not giving it away out of the goodness of my heart (although I like to think I’m a good guy!). I’m actually after more affiliates, to help me sell [...]

Google’s current dependence on link popularity inherently favors hub sites. Will future algorithms be any more equitable, or will sites with a relatively small search presence be forever fighting an up-hill battle? In this post, I take a look at a law of networks called the Matthew Effect (or the Law of Preferential Attachment) and consider its implications for the future of search engine optimization (SEO).

Join our Affiliate Program and you’ll earn 50% of every sale of ‘SEO Secrets’ ebook that you generate. The usual sale price for the book is USD $79.95, so you get $39.98!

Pay $10 – $25 per blog post?! Wow! Put me down for 200 of those. I imagine they’ll be top shelf link bait! Just what I need for my SEO…
C’mon! I know blogging is hard work and takes a lot of time, but do you really think the answer is outsourcing to someone cheap? How [...]

In today’s blog post at Search Engine Journal, Ann Smarty reveals results indicating that Google penalizes sites with over-optimized internal links.
Specifically, she examined the effect of linking to the Home page using keyword rich anchor text. These results are very instructive (thanks Ann!), and they make a lot of sense. Google is right to [...]

I just watched the ‘Rank is Dead’ video interview of Bruce Clay over at WebProNews. Very interesting and, above all, entertaining!
Bruce made some very interesting points, but ‘cmon, everyone has to recognize that he’s just beating up some buzz!
His claims that sites with ‘engagement objects’ (e.g. videos) will outrank sites without, simply because of those [...]

“Out him! Out him! Out him! People have a right to know!” Sounds very familiar, doesn’t it? But if you think I’m talking about lifting the lid on the personal lives of the Neil Patrick Harrises and T. R. Knights of this world, think again.
I’m talking about exposing black-hat SEOs for the depraved, oiled-up, muscular, [...]

I read an interesting blog post today: Low value content is destroying your website.
The guts of the post: most pages of most websites are low value. People hardly ever visit them, and if they do stumble upon them, they tend not to return. Only a handful of pages are visited often. Furthermore, “… what I [...]