Here are some of the more relevant stats from their report, Telecommunications Today (2008).

• 73% of Australian households are connected to the Internet
• 6.21 million households are active on the Internet
• Nearly 5 million household are on broadband
• 2.7 million households have a broadband connection of 1.5Mbps or greater
• Broadband use is more than double what it was just 3 years ago
• Households earning $2,000+ per week are 3 times more likely to have broadband than those earning $600 or less
• Postgraduate degree holders are 83% more likely to have broadband than those without tertiary quals
• Families with kids under 15 are 3-4 times more likely to be online than other families
• 55% of people are heavy users (online 8+ times per week), compared with 44%, 3 years ago
• Broadband users are more likely to be heavy users (61% are online 10+ hours per week)
• 18-34 year olds are more likely to be heavy users (62% are heavy users)
• Higher income earners are more likely to be heavy users (60% of users earning $40,000+ are heavy users)
• 64% of heavy users have a diploma or degree
• 61% of users purchase or order goods and services for private purposes
• 54% of users bought a product online during Jan-Mar 08 (up from 46% in 2006)
• 10% say they shop is stores less often
• OECD results show 25% more online purchases in 2006 than in 2000
• The value of e-commerce more than doubled from 2003-2006 ($24.3 billion to $56.7 billion)
• Nearly 25% watch less TV and 18% read magazines less
• Internet users now spend about 33% less time watching TV and listening to radio

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